For small businesses with limited marketing budgets, a blog offers a very cost-effective marketing tool. A well-written blog allows you to connect with your target market, build your brand, and position yourself as a thought leader in your industry.
San Diego, CA (PRWEB) January 19, 2013
In today’s social media, information-based economy, blogging is an essential marketing tool for most small businesses. For companies who want to grow during the New Year, Bop Design, a San Diego marketing agency, says they must make 2013 the year of the blog.
“For small businesses with limited marketing budgets, a blog offers a very cost-effective marketing tool,” says Jeremy Durant, Principal for Bop Design. “A well-written blog allows you to connect with your target market, build your brand, and position yourself as a thought leader in your industry. It also allows you to engage in conversation with prospects and customers – a critical step in building relationships with people who are considering doing business with your company.”
To help small businesses launch a successful blog in 2013, Bop Design has released a list of blogging principles:
1. Set clear goals. Never publish a blog just for the sake of having one. As with any marketing tool, companies should figure out what they want to accomplish with a blog and why. Only then can they determine whether it represents a good investment of their time and money.
2. Know your audience. Before typing that first keystroke, companies should get very clear about the target audience and their ongoing problems, challenges and concerns. Every blog should focus on one or more of their most pressing issues.
3. Use a consistent voice. The style, tone and voice of a blog should always match the audience. For example, when writing to bankers and financial types, a conservative tone and polished writing style will work best. If the blog is directed towards a young, “hip, slick and cool” audience, it’s okay to push the envelope in terms of style, language and content.
4. Get personal. One of the real benefits of a blog is that it provides an opportunity to put a face to the business. This is especially important in small service companies where the person delivering the service is part of the product. Posting a profile photo with each blog allows readers to see the person behind the blog (and the business) and allows the blogger’s personality to shine through.
5. Have fun. To keep their blog from getting stale, companies should break up the routine from time to time. Invite a guest blogger -- someone with new ideas or a different perspective on industry issues -- to submit a blog. Throw out a question to readers and post the best responses in a future blog. Try a brainteaser or “fun facts” blog that gets people thinking in different directions.
6. Add value. Most important, bloggers should write on topics their readers care about. And, no, it’s not the business. People have an interest in the products or services on the website or they wouldn’t be checking out the blog. But what they really want to know is how to save time or money, improve productivity, resolve ongoing problems, and improve their businesses.
“If your blog only talks about your business, people will see it as self-serving and quickly tune out,” cautions Durant. “When it provides valuable content, they will consider you as someone who has their best interests at heart. So keep the marketing and selling to a minimum, and write about the issues that affect your audience on a daily basis. You’ll develop loyal readers who see you as a trusted source of useful information and someone they would feel comfortable doing business with.”
About Bop Design
Bop Design is a San Diego marketing agency with offices also in the New York metro area. We express a business' values through brand development, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and social media marketing services. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.
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