Leaders and Role Models for the Millennial Generation are Paying It Forward with a New T-shirt from PIF Apparel

Pay It Forward, an online charitable apparel firm, introduces a new t-shirt with a positive message that raises money and awareness for some much needed charities. The company pledges 25% of every sale to charity with sales from their new shirt "World Change Starts Here".

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Pay It Forward T-shirts

World Change Starts Here

Customers have really taken a liking to our ‘World Change Starts Here’ shirt. The message is simple, but I think people relate to it because the ones buying the shirt know that sitting on the sideline is not the way to impact positive world change

Toledo, OH (PRWEB) January 19, 2013

Pay It Forward recently launched a new t-shirt design that is catching the eye of many young leaders and role models. The company’s design “World Change Starts Here” can be found in both his and hers styles. As with all of their designs, Pay It Forward uses an inspirational message to appeal to millenials; a group PIF refers to as the next generation of donors. Not only are PIF’s customers outwardly expressing a positive message, their purchases are helping to raise money and awareness for some much needed causes.

For every shirt that is sold on their website, PIF donates 25% of the sale to one of the twelve non-profit organizations that it represents. Each organization represents a different cause, making it easy for customers to find an organization that represents a cause close to their heart. While all of the causes are different, all of the organizations featured on the PIF website do have one thing in common, they all have exceptional financial track records. Pay It Forwards main requirement when seeking out new non-profits to partners is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable positive world change.

PIF Apparel’s latest design, “World Change Starts Here” features a unique design on a high quality combed cotton/jersey blend t-shirt. The short sleeve scoop neck for women, and V-neck t-shirt for men, are extremely soft to the touch and have gotten great reviews by customers that have already gotten their hands on it. The girls shirt is red with a grey print, and the guys shirt is black with a white print. The design is bold and unique with a customized PIF logo that is partially altered to feature a layout of the countries impacted by the company’s generosity.

“Customers have really taken a liking to our ‘World Change Starts Here’ shirt. The message is simple, but I think people relate to it because the ones buying the shirt know that sitting on the sideline is not the way to impact positive world change”, states PIF founder Matthew Moses.

The shirt can be found along with several other charitable t-shirts at PIF’s online store. The shirts typically sell for around $23, and customers are able to support a different organization for each item that is purchased. The company hopes to introduce 10-15 new designs this year and have plans to take a more cause specific approach going forward.


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