Pump It Up Launches Motion Mania™ Based On Cutting-Edge EyeClick Technology

Pump It Up has integrated EyeClick technology into ten of its franchise locations. This virtual interactive playground takes children’s birthday parties to the next level.

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Motion Mania™ ( EyePlay)

We are very proud to have partnered with EyeClick to bring this experience to life, and look forward to working with them on future experiences over the coming years

Harrison, NY (PRWEB) January 24, 2013

The national leader in children’s entertainment, Pump It Up, has integrated EyeClick technology into ten of its locations across the country. This interactive environment for children has been appropriately named Motion Mania™. The innovative motion activated system is geared towards children ages 2 and up. Exciting animated graphics are projected directly onto the floor of Pump It Up’s indoor playground.

Motion Mania™ is based on EyeClick’s EyePlay system, which has won various awards including the 15th annual IIDA/HD Product Design Competition. This state of the art interactive playground provides a stimulating environment where children can engage their entire bodies and simultaneously cooperate with their peers. The Motion Mania™ customized playlist includes a wide variety of games including Balloons, Super Soccer, Ball Pit, Piano and Disco Floor.

Pump It Up and EyeClick are a natural fit as both companies recognize and understand the importance of improving children’s playtime through imaginative play. Just as Pump It Up revolutionized the outdoor inflatable bounce-house industry by moving it indoors, combining the Pump It Up environment with EyeClick’s industry-leading technology will provide a revolutionary and innovative playtime experience for all to enjoy. Director of Safety & Site Development, Randy Baker, added “We take a lot of pride in the play experience we offer our guests. Our new Motion Mania, powered by EyeClick, will offer children and adults a unique, fun and safe experience unlike anything else they’ve ever seen at Pump It Up. We are very proud to have partnered with EyeClick to bring this experience to life, and look forward to working with them on future experiences over the coming years.”

Pump It Up customers can now experience Motion Mania™ in ten locations across the country including McAllen, TX; Oakland, CA; Pleasanton, CA; Sunnyvale, CA; Las Vegas, NV; Plainview, NY;; Secaucus, NJ; Shawnee Mission, KS; Tacoma, WA; and Shrewsbury, MA.

About EyeClick:
EyeClick specializes in creating inventive products that transform designated spaces into magical experiences. The company's EyePlay, EyeStep and EyeWall products open up a world of possibilities to engage audiences in out-of-home locations. EyeClick has helped leading brands, from Burger King and NASA to Namco and GattiTown, transform their floors, walls and window areas into spectacular interactive displays that leave a long-lasting impression on visitors. EyeClick gives designers, hospitals, event planners, retailers, media companies, family entertainment centers, restaurants, and other organizations the ability to showcase rich interactive digital content in public spaces. More information about EyeClick can be found at http://www.eyeclick.com.

About Pump It Up
A clear, national leader in the children’s entertainment category, Pump It Up is a 150-unit franchise specializing in safe, indoor private birthday parties that include large-scale inflatable rides. Also available to children are indoor arenas where they can play every day during Pop-In Playtime™ - an ‘open jump’ time offered for kids to engage in active play in a safe and controlled indoor environment. Various locations throughout the country host weekly special events including fundraisers, field trips, exercises and seasonal events. Known by most parents as their “kids’ favorite place,” Pump It Up prides itself on offering a trained, safety-oriented staff committed to serving families in a fun, stress-free environment. To locate the Pump It Up location nearest you visit http://www.pumpitupparty.com.


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EyePlay Brochure EyePlay Brochure

EyePlay Interactive Gaming system