Forthcoming Real Story Group Webinar Identifies Which Technologies Marketers Need to Master to Succeed in 2013 and Beyond

Designed for marketing professionals, this webinar will explain the increasingly complex world of digital marketing platforms and marketing automation tools.

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Tony Byrne, President, The Real Story Group

Tony Byrne, President, The Real Story Group

Boston / London (PRWEB) January 23, 2013

As enterprises ramp up their investments in digital marketing solutions, a growing realization is dawning that the technology behind these services has become increasingly complex. Successful marketers not only need to master the traditional disciplines of messaging and engagement, they also need to master increasingly complicated platforms.

Join Real Story Group Founder Tony Byrne in a webinar that explores current digital marketing technology trends and how these trends will affect corporate strategy, operations, and technology investments in the new year — and beyond.

Date: Tuesday, January 29, 2013
Time: 12:00 pm eastern standard time
Register here: https://www3.gotomeeting.com/register/381065926

This webinar is produced in cooperation with Online Marketing Summit (OMS). OMS connects marketers with the knowledge, experts and technologies that are transforming digital marketing. The Online Marketing Summit will be held February 11-13 in San Diego, CA.

RSG’s Digital Marketing Technology Evaluation Report
In this research, The Real Story Group evaluates marketing automation and social media monitoring and intelligence tools. These unbiased evaluations help marketing professionals select digital marketing solutions that are the best fit for their scenarios. Vendors evaluated include Attensity, Attentio, Salesforce, Sysomos, Act-On, Eloqua, ExactTarget, Marketo, Neolane, and many others. For more information about the Digital Marketing Technology report and for a sample of this research, click here: http://www.realstorygroup.com/Research/DMT.

About The Real Story Group
The Real Story Group, established in 2001, is a buyer's advocate for enterprises looking to invest in content and web technologies. The company provides research and advisory services to support end users through content technology selection and implementation. RSG publishes independent vendor evaluations (http://www.realstorygroup.com) that help business and IT leaders choose suitable technology to fit their particular needs. This research is known for its technical depth, readability, and absolute neutrality.


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