digz apparel Surpasses Funding Goal; Will Produce First Clothing Line in Spring 2013

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The East Coast-based contemporary apparel brand topples their financing goal of $40,000 through Kickstarter campaign.


I couldn’t be more thrilled with the support the digz brand generated through the several hundred pledges we received.

digz apparel, a new brand with compelling roots and a charitable core, announced today the successful completion of their fundraising campaign to produce their first line of sportswear and menswear. The 30-day campaign ran from December 19, 2012 through January 18, 2013 on Kickstarter.com, a funding platform for independent businesspeople, musicians, artists and more to launch creative projects that allow people to pledge money to help reach the project’s financial goal.

The $40,000 goal was toppled by over $8,000, enabling co-founder Michael McWilliams and team to produce their first line. The completed designs maintain both classic and contemporary elements while bridging the worlds of style and practicality through a blend of sportswear and menswear.

“I couldn’t be more thrilled with the support the digz brand generated through the several hundred pledges we received,” said McWilliams. “Our first line is already fully designed, and will include boardshorts, khaki trousers, button-downs, sweatshirts and even a parka. We relied on the crowd-sourcing method of generating demand and funding for production, which was a perfect fit for digz and very consistent with our brand and mission.”

The digz brand was a journey that began for McWilliams in 2005 when his brother Tim “Timbo” McWilliams died tragically, 4 years after suffering a severe Traumatic Brain Injury. Tim’s fight inspired the creation of the TimboFund, a 501c3 organization that supports those who suffer in the same way that he did. A portion of every digz purchase will go toward the TimboFund, and to helping individuals and families get the support and care that they so badly need.

“We’re committed to responsibly creating useful, quality products for inspiring customers and helping those affected by traumatic brain injury,” says McWilliams. “If we can continue to evolve while staying close to those values we'll be in good shape.”

The clothing line is expected to launch in Spring 2013, at the same time as their new website. To view the Kickstarter campaign page, you can learn more here. For all the latest news and updates about digz, please visit http://www.digz.com.

Media Contact:
Cherilyn Cubeta
Vice President - Sprouse Marketing Group: cherilyn (at) sprousemarketing (dot) com

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