New York, NY (PRWEB) January 22, 2013
Offerpop, the largest independent social marketing software company, today announced that it grew sales 440% and added 7,000 new paying customers in 2012. The company, which recently closed its $5.7 million Series B funding, achieved its 10th consecutive quarter of sales growth in Q4.
Offerpop customers are now running 5,000 social marketing campaigns per week, and brands collect an average of 14,000 consumer email addresses per campaign. 30% of Offerpop’s business comes from outside the US, and the company now has customers in more than 100 countries.
In Q4, key customers included Etsy, Coca-Cola, Microsoft, L’Oreal, Conde Nast, Sam Adams, Amazon, Viacom, Unilever, Warner Bros., Pepsi, Alitalia, and American Eagle.
“We chose Offerpop as our social marketing vendor to provide image-rich highlights of the unique, creative items for sale on Etsy to our Facebook audience,” said Laura Chin, Social Marketing Specialist at Etsy. “Offerpop has empowered us to grow an active social fan base and ultimately drive shoppers to the marketplace.”
Offerpop doubled its staff to 55 employees in 2012. Key hires included VP of Sales Josh McBride and Director of Account Management Manisha Shah, both formerly of Experian CheetahMail; Director of Business Development Venu Konda, formerly of Adobe; and Director of Content Marketing Jesse Noyes, from Eloqua.
In early 2012, Offerpop rolled out mobile support for all 20 of its Facebook and Twitter campaign apps. In Q4, more than 2.4 million consumers participated in Offerpop campaigns from their mobile devices.
Offerpop launched 24x7 customer support, and added one-click translation features to its platform – enabling marketers to run campaigns in 17 languages.
In Q4, Offerpop launched an innovative social data platform in private beta. The platform has two key features: Categories, which helps marketers discover popular and trending content on their Facebook Timelines; and Fan Database, which collects actionable data about consumer interests, demographics, influence and loyalty. Marketers can leverage this data to run targeted promotions across all marketing channels. The new platform will be released to the public this quarter.
“2012 was a tremendous year for us – a reflection of the growing demand from brands, retailers and agencies for actionable social marketing programs,” said Wendell Lansford, CEO and co-founder of Offerpop. “In 2013, we’ll continue to innovate our platform and grow our team – helping marketers reach and engage consumers like never before.”
Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Amazon, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps.