Luxury Watch Retailer Watches of Switzerland Becomes Official Online Retailer of Audemars Piguet

The UK's leading retailer of luxury watches welcomes another historic Swiss brand to their online store

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Audemars Piguet ambassador Svetlana Zhakarova

Svetlana Zhakarova wears the Audemars Piguet Ladies Millenary line - now available in the Watches of Switzerland online store

Though Audemars Piguet may be one of the most quintessential historic brands, their timepieces remain very relevant to younger generations of watch enthusiasts.

(PRWEB) January 22, 2013

The UK’s leading retailer of luxury watches Watches of Switzerland are partnering with legendary Swiss watchmakers Audemars Piguet to offer their sought-after timepieces online. Since the new website’s launch back in 2011, the site has gone from just a few hundred available watches to a huge range of over 2,169 timepieces from global brands, and the retailer is proud to announce this new addition to the site.

Audemars Piguet was founded in 1875 by Jules Louis Audemars, whose great grand-daughter Jasmine Audemars still leads the board of directors. The company remains independent to this day, unique among the historic Swiss horology brands that began their workshops in Valleé de Joux to retain family business status throughout its history. Many of Audemars Piguet’s watch parts are assembled by hand and all pieces are closely inspected from start to finish by the brand’s talented team of horology specialists.

Though Audemars Piguet may be one of the most quintessential historic brands, their timepieces remain very relevant to younger generations of watch enthusiasts. Beyoncé has name-checked their designs in song, athletic stars are regularly photographed wearing them and the brand has many high-profile ambassador relationships including 4-time Ballon d’Or winner Lionel Messi and tennis star Novak Djokovic, who wore their lines during his three 2011 Grand Slam tournament wins.

The brand also works with the very top professionals in the arts, including Svetlana Zhakarova, prima ballerina of the Bolshoi Theatre. Regarded as a dancer of exceptional skill and grace, Zhakarova wears pieces from the Ladies Millenary line. Audemars Piguet partners with the Bolshoi as a patron and released a timepiece series named after the legendary Moscow performing institution in 2011.

For those looking to find out a little more, subscribers to Watches of Switzerland’s bi-annual lifestyle magazine Calibre will find a QR code on page 5 of the magazine that takes fans to a subscriber-exclusive story about the Audemars Piguet manufacturing process. Subscription is free and accessible through the website.

Customers can buy timepieces from the Watches of Switzerland online store and receive their new order the next working day. Watches of Switzerland watch specialists are happy to provide custom metal bracelet adjustment and skilled advisors are on hand to offer consultation on all aspects of watch purchasing and maintenance.

Watches of Switzerland has showrooms in London, Brighton, Cardiff, Manchester, Birmingham, as well as Edinburgh and Glasgow. Visit the website at http://www.watches-of-switzerland.co.uk.


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