Ultimately, landing pages need to boost conversions
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Toronto, ON (PRWEB) January 22, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce the addition of its new expert landing page creation service, noting that this new service will add further depth to its brand.
A landing page is where visitors are directed before they can access the regular content on a web site. As the first page a prospective customer sees, a landing page can make or break a potential transaction if it does not reflect the visitor’s expectations.
While the Internet has created a level playing field where small- and medium-sized companies can do business on a global scale, companies still only get one chance to make a first impression. If web sites are driving in increased traffic but conversions are not keeping pace, the landing page may be part of the problem.
“Ultimately, landing pages need to boost conversions,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “To that end, the content and structure of the landing page must have a clear call to action and explain what they want visitors to do when they get to the landing page. Are they there to register for a webinar or download a free e-book?”
According to the Numero Uno Web Solutions experts, for a landing page to be successful, it has to connect with visitors. Therefore, it is essential that businesses understand their target audience. What a business thinks is important could be significantly different than what a visitor wants to experience.
The Numero Uno Web Solutions experts note that the first thing a visitor should see on a landing page is an engaging, informative headline, one that indicates why they should continue reading. Beyond a strong headline, it’s essential that the landing page contains information that is objective, relevant, and both informs and motivates; the information must engage consumers and keep their interests in mind. Landing pages should also avoid distracting visitors with multiple messages. If a business has multiple offers, they need to be presented on different landing pages.
Having strong landing pages is vital for small- and medium-sized businesses looking to boost conversions. To learn more about Numero Uno Web Solutions’ expert landing page creation services, visit the company’s web site at http://numerounoweb.com/sitescore/index_2.html.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/index_2.html. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).