Reading, PA (PRWEB) January 24, 2013
Tray-Pak Corp., a leading thermoformer of innovative and quality packaging solutions, is pleased to announce the publication of a case study detailing the company’s successful implementation of a new Customer Relationship Management (CRM) software program. With the consultation of Intellitec Solutions, a leading Microsoft Dynamics Partner of Wilmington, DE, Tray-Pak was able to effectively customize and integrate a new CRM solution into their business to more efficiently support customer needs and track sales activities.
Since implementing the robust system six months ago, Tray-Pak has experienced improvements to real-time sales reporting, responsiveness to sales leads, and cross-departmental communications. “Tray-Pak is constantly looking at ways to enhance the communications process both internally and with our customer base. Our new CRM program has provided many of the key elements needed to reinforce our current business model while offering the horsepower required to support our corporate growth initiatives” said Kevin Gramley, EVP of Sales and Marketing for Tray-Pak.
About Tray-Pak Corporation
Since its founding in 1975 as a thermoformer of plastic cookie and candy trays, Tray-Pak Corporation has grown to become one of North America’s leading sources for innovative solutions in all types of thermoformed thin-gauge packaging. Tray-Pak specializes in medium-to-high volume runs (50,000 to 50-million+) of consumable goods packaging. Tray-Pak’s mission is to deliver a superior value to all stakeholders by providing innovative packaging solutions through collaboration, creativity, and continuous improvement.
About Intellitec Solutions
Founded in 1986, Intellitec Solutions provides software design, consultation, installation and training on Microsoft Dynamics for businesses throughout the mid-Atlantic area. Intellitec Solutions is a Microsoft Gold Certified Partner and a member of Microsoft's President Club.