(PRWEB) January 24, 2013
Televerde’s Vice President of Digital Strategies, Bryan Ehrenfreund, is featured in a newly released report from marketing technology e-publication Demand Gen Report highlighting his views on the future of marketing automation and demand generation technology.
His comments appear in Demand Gen Report’s 2013 marketing automation forecast publication “The Road Ahead for 2013, Challenges, Opportunities and Key Priorities for B2B Marketers.”
In the publication, Ehrenfreund notes that many companies are still challenged to achieve the return on investment (ROI) they were anticipating from marketing automation. “Many executives have underestimated the change management and transformation requirements necessary to take full advantage of marketing automation,” he explains. “Then they compound the problem by adopting marketing automation before they map out a well-defined marketing process.” He advises that marketing automation success can be achieved only when people and process issues are addressed as part of the overall strategy for how it will be used.
The perspectives of other industry thought leaders also appear in the publication, creating what Demand Gen Report called an “All-Star team” of the industry’s leading visionaries. Although specific views varied, many of the participants shared a theme similar to that of Ehrenfreund, touching on the need for marketing automation to have greater integration – whether that is at the organizational, programmatic or technological levels.
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Televerde is a leading B2B marketing agency and provider of end-to-end sales pipeline development solutions that drive increased revenue for its clients by integrating the highest quality data, marketing automation services and world-class teleservices. Its high-impact and integrated data, digital and dialogue services – a proprietary “3D approach” – improves sales pipeline performance, generates net new top-line sales revenue growth, and helps to align sales and marketing by generating and nurturing the highest quality sales leads. For more information visit http://www.televerde.com or call +1 888-787-2829.