Indianapolis, IN (PRWEB) January 23, 2013
The Diagnostics Marketing Association (DxMA) is now accepting entries for the 24th annual Dx Creative Communications Awards. The winners will be revealed at the awards program, to be held Wednesday, April 24, 2013 in Philadelphia, PA. Each year the Dx Creative Communications Awards honors the “best of the best” in diagnostics advertising, marketing and promotional programming.
The first DxMA awards program was held in 1989 in Cambridge, MA. It was renamed the Dx Creative Communications Awards in 2008. This program was first established to celebrate the finest creative work in healthcare marketing, focusing primarily on the unique aspects and needs of the diagnostic and devices segment of the industry.
“My experience with the Dx Awards dates back to 1998 when the DxMA was known as the BMA (Biomedical Marketing Association),” said Keith Ward, Chair of the Dx Creative Communications Awards Committee and Principal and Creative Director of Eyeriss Creative. “At the time, I was a young art director working at a small ad agency. I can remember the Dx Awards being a huge deal in the company and everyone was debating about which campaign to enter. It's great to see the Dx Awards still alive and flourishing.”
For the first time ever, entries for the Dx Creative Communications Awards will be accepted online. This will make the entry submission process easier and quicker than ever before. The deadline for Dx Creative Communications Awards entries is February 8, 2013. Click here to submit your entry now.
Each of the entries submitted in the Dx Creative Communications Awards are categorized by area—in vitro diagnostics or other healthcare—and then are broken down by division and category. There are three divisions that are based on manufacturer’s sales volume. Within each of these divisions there are 14 categories ranging from advertising and direct mail to diagnostic imaging and corporate communications. To see which category your work fits in, please click here.
All the submitted entries will be judged based on their marketing strategy, sales strategy and objective. Scoring for these elements is separated into three categories: Strategy (40 points); Creativity (40 points); and Effectiveness (20 points) totaling 100 points.
“[The Dx Awards] is the only competition of its kind in the life sciences/diagnostics market,” said Ward. “Nowadays running my own agency that focuses on the diagnostics/life sciences market, it's the only competition I participate in. Let me it put it this way, it's the only event of its kind that I need to participate in.”
The awards program will take place Wednesday, April 24, 2013 in Philadelphia, PA at the Hilton Philadelphia, City Avenue coinciding with the DxMA’s Global Marketing Summit. Awards for first, second and third place in each category will be given out at the awards program. A Best of Show will also be awarded by the panel of judges and those in attendance at the Awards Program. Dinner will also be served during the awards program.
For more information regarding the Dx Creative Communications Awards, please visit http://www.dxma.org.
About the Diagnostics Marketing Association
The Diagnostic Marketing Association (DxMA) is located in Indianpolis, IN and was founded in 1974 under the name Biomedical Marketing Association (BMA). The DxMA’s mission is to build diagnostic industry leadership by providing industry knowledge, professional development and a venue for the exchange of ideas. To learn more about the DxMA, please visit http://www.dxma.org.