Cincinnati, OH (PRWEB) January 24, 2013
Understanding customers through a lens of behavioral personas can drive a customer centric experience and increased engagement. Behavioral personas are fictional characters, which capture representative behaviors, goals, needs, environments and attitudes of customers. Having a deep understanding of one's own personas enables solid strategies and tactics to convert customers into true fans of a certain brand.
Mark Johnson, Loyalty 360 President and CEO commented, “The expectations of your customer are unique to their individual persona. Understanding these disparate expectations allows brands to influence the customer experience by customizing the communication and offering to these personas; dramatically increasing engagement, satisfaction and loyalty.”
On January 31 at 1 PM EDT, Loyalty 360 and Affinion Loyalty Group will be hosting a webinar discussion based on loyalty personas and how to use them to provide an optimal customer-centric value proposition. Mike McDonnell, Vice President of Product Management and Client Solutions with Affinion Loyalty Group, will be presenting the webinar titled “Position Your Customers at the Center of the Loyalty Experience.”
This informative webcast will revolve around how to leverage consumer behavior to drive marketing content and the channels by which the content is delivered. It will also provide insight on how to utilize personas to evaluate features and programs to optimize the online customer experience, while also contributing practical tips on using personas to advance customer loyalty strategies. As McDonnell explains, “Using personas is about maximizing the value for your customers. It’s a rightful approach that gives you confidence that you’re designing a solution that customers want and need.”
Please join Loyalty 360 and Affinion Loyalty Group on January 31 at 1:00 PM EDT for this insightful webinar. For more information and to register, please visit: http://loyalty360.org/conferences/event/position-your-customers-at-the-center-of-the-loyalty-experience
About Affinion Loyalty Group:
Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit http://www.affinionloyalty.com.
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.