Las Angeles, CA (PRWEB) January 23, 2013
Starting today, Pay It Forward (PIF) Apparel will be launching a new line of athletic performance tees in an effort to raise money and awareness for some very important charities. The company’s new line is being offered exclusively through the popular online retailer Roozt for the first few weeks while customers preorder the first items which will be shipped at the end of January. PIF is also be running a limited time promotion on their new product which will run through the weekend and offer customers 25% off of the regular retail price. In addition to the promotion, PIF has committed to donating 25% of each item to help raise money and awareness for autism, human trafficking, environmental conservation, and a non-profit that supports better health for Africa.
“The athletic shirts are made of high-quality moisture wicking performance material and feature a raglan sleeve for ultimate comfort even during the toughest workouts.” According to PIF founder Matthew Moses. Currently there are three colors being offered in each his and hers styles. All the shirts feature PIF’s “Pay It Forward” message on the front, and the company’s logo and slogan “Athletic Apparel for World Change” on the back.
Both PIF Apparel and Roozt are helping to impact positive change; although they are doing it in very different ways. Roozt is an online platform (think virtual mall) filled with stores owned by socially conscious brands. In additional to being THE online site for socially responsible brands, Roozt also uses their platform to help feed America’s hungry by donating a meal for every new member that signs up on their website (which is free).
As for PIF Apparel, the company donates 25% of each item sold to one of the twelve non-profit organizations that it has partnered with. Each organization represents a different cause, making it easy for customers to find one that represents has mission that is aligns with the customers passions. While the causes are different, all of the organizations featured on the PIF website do have one thing in common: they all have exceptional financial track records. Pay It Forward’s main requirement when seeking out new non-profits to partner with is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable positive world change.
To be the first to see the new line offered by PIF Apparel you can visit the company’s online store at Roozt. Pay It Forward’s tees and the athletic apparel retail from $23-$39.99 but are currently on sale for customers that act quickly to take advantage of the promotion on through Roozt.