New York, NY (PRWEB) January 24, 2013
Imposter and The Humane Society of the United States have joined to protect the lives of animals. This is a major win for anyone who cares about animals & supports beautiful cruelty-free fashion choices. “Imposter could be a serious game-changer for animals and the fashion industry,” says Wayne Pacelle, President and CEO of The HSUS. “Imposter provides a practical example of how to build the humane economy - where business ventures are married with animal protection values. Imposter & the IM symbol were created to protect the lives of animals, by shifting demand away from companies that exploit them and providing practical, humane alternatives for consumers. Imposter could be a serious game-changer for animals & the fashion industry.” The HSUS is the nation’s largest and most effective animal protection organization.
Imposter is an Animal Friendly Lifestyle/fashion Brand that gives animals a share of products they inspire. Imposter has introduced an International Cruelty Free Product Symbol, making products recognizable as Cruelty Free - from the outside. Imposter can be found at Barney’s, Henri Bendel, Saks, and many top luxury stores. Imposter’s celebrity supporters include Sarah Jessica Parker, Carrie Underwood, Dakota Fanning, Emmy Rossum, & Kerry Washington, among others.
Imposter’s founder, Jaclyn Sharp says: “When we see something beautiful, we honor its beauty. We don’t take a life because we covet something it has.”
Imposter was inspired by a rescued Thoroughbred horse named Draco, so the brand is authentic to the very core. A picture of Draco is on all of Imposter’s hangtags, & the white diamond at the center of the IM Imposter is in his honor. Draco has a perfect white star on his forehead.
Imposter - IM Their Symbol. YOU are their Voice.