PM360 Announces Winners of 2012 Pharma Choice Awards

PM360, a leading health-marketing industry trade magazine, has announced the winners of their annual Pharma Choice Awards.

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Originality, imagination and innovation are all qualities of the very best creative campaigns, says Anna Stashower, CEO and Publisher of PM360.

NEW YORK, NY (PRWEB) January 25, 2013

PM360, a leading health-marketing industry trade magazine, has announced the winners of their annual Pharma Choice Awards, which recognize the best print and digital campaigns in the industry. The winners are featured in the January issue of PM360.

“Originality, imagination and innovation are all qualities of the very best creative campaigns,” says Anna Stashower, CEO and Publisher of PM360. “This year’s winners have undoubtedly demonstrated all of these qualities while also providing the necessary flare that helps campaigns stick out in the mind of anyone who sees them. They all deserve recognition, and we’re pleased to honor them.”

The awards are unique in that PM360 readers act as the judges for the entries that are submitted by their peers. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. The winning entries were noteworthy in their ability to attract attention in the information-saturated healthcare environment.

This year’s PM360 Pharma Choice winners include:

DIGITAL, APP
GOLD: My NET Manager, Patient App for Novartis Oncology. Agency: Vogel Farina, LLC.

DIGITAL, APP
SILVER: AndroGel Puzzle App for Abbott. Agency: AbelsonTaylor.

DIGITAL, APP
BRONZE: Dexilant Acid Burn for Takeda Pharmaceuticals. Agency: AbelsonTaylor. App: WebMD.

DIGITAL, CONSUMER WEBSITE
GOLD: Ampyra.com for Acorda Therapeutics. Agency: Klick Health

DIGITAL, CONSUMER WEBSITE
SILVER: iBGStar Consumer Site for Sanofi US Diabetes. Agency: Intouch Solutions, Inc.
DIGITAL, CONSUMER WEBSITE
BRONZE: Firsthand Insights Into Chronic Diseases for WhatNext. Agency: Snow Companies.

DIGITAL, PROFESSIONAL WEBSITE
GOLD: The Stelara Interactive Challenge for Janssen Biotech, Inc. Agency: Group DCA.

DIGITAL, PROFESSIONAL WEBSITE
SILVER: Ampyra.com HCP Site for Acorda Therapeutics. Agency: Klick Health.

DIGITAL, PROFESSIONAL WEBSITE
BRONZE: MS Atrium, The Gateway to MS Knowledge for Genzyme. Agency: H4B Chelsea.

DIGITAL, SELF-PROMOTION
GOLD: Elements of Digital. Agency: Cadient Group.

DIGITAL, SELF-PROMOTION
SILVER: Palio.com. Agency: Palio.

DIGITAL, SELF-PROMOTION
BRONZE: Think. Reach. Stick. Agency: Dudnyk.

DIGITAL, VIDEO
GOLD: Incivek Knight Cycle Animation for Vertex Pharmaceuticals. Agency: AbelsonTaylor.

DIGITAL, VIDEO
SILVER: Unmet Needs in ER+ Breast Cancer Animation for Novartis Oncology. Agency: Vogel Farina, LLC.

DIGITAL, VIDEO
BRONZE: Ulesfia Lotion MOA Animation for Shionogi. Agency: McCann Torre Lazur.

PRINT, DTC/DTP
GOLD: Similac Simply Smart Bottles Ad for Abbott Nutrition. Agency: AbelsonTaylor.

PRINT, DTC/DTP
SILVER: I Will: Walk On. for Acorda Therapeutics, Inc. Agency: Kaplan Thaler Group.

PRINT, DTC/DTP
BRONZE: Go Beyond Okay for UCB. Agency: Digitas Health.

PRINT, PROFESSIONAL CAMPAIGN
GOLD: Liposuction Improved for Andrew Technologies. Agency: MedAccess, an Access Group Company.

PRINT, PROFESSIONAL CAMPAIGN
SILVER: Cinryze “Prevent the Swell” for ViroPharma Europe. Agency: Dudnyk.

PRINT, PROFESSIONAL CAMPAIGN
BRONZE: When a Little Cough and Congestion Is a Big Problem… for Wockhardt USA, LLC. Agency: Strategic Edge Communications.

PRINT, SALES AID
GOLD: Zyrtec “Allergy Face” for McNeil Consumer Healthcare. Agency: Ogilvy CommonHealth Worldwide.

PRINT, SALES AID
SILVER: Nexium Cost and Coverage Platform for AstraZeneca. Agency: The Access Group.

PRINT, SALES AID
BRONZE: Incivek Knight Cycle Sales Aid for Vertex Pharmaceuticals. Agency: AbelsonTaylor.

PRINT, SELF-PROMOTION
GOLD: Brandkarma Self-Promotion (Journal Ad). Agency: Brandkarma.

PRINT, SELF-PROMOTION
SILVER: Metrics Freaks. Agency: Roska Healthcare Advertising.

PRINT, SELF-PROMOTION
BRONZE: “Helping Hands” Holiday Card. Agency: McCann Torre Lazur.

PRINT, UNBRANDED
GOLD: InStep for Boehringer Ingelheim Pharmaceuticals, Inc. Agency: The Access Group.

PRINT, UNBRANDED
SILVER: Disease Awareness, Lung Cancer Journal Ad for Celgene Corporation. Agency: Vogel Farina, LLC.

PRINT, UNBRANDED
BRONZE: HIV Unbranded Women’s Campaign for Bristol-Myers Squibb. Agency: H4B Chelsea.

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PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Pharma Choice Awards span 10 categories including App, Consumer Website, Professional Website, Video, DTC/DTP, Professional Campaign, Sales Aid, Unbranded and Digital and Print Self-Promotion.


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