The Next Generation of Donors is Getting a Head-start on Charitable Giving with a New T-shirt Introduced by Pay It Forward Apparel

Pay It Forward, an online charitable apparel firm, introduces a new t-shirt with a positive message that raises money and awareness for some much needed charities. The company pledges 25% of every sale to the charities that it represents.

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Pay It Forward T-shirt for charity

Keep Hope Alive

This is one of our most popular designs and the message is pretty straight forward. ‘Keep hope alive’ is really about not getting discouraged on our journey of impacting positive change for the things we are passionate about.

Toledo, OH (PRWEB) January 24, 2013

PIF Apparel recently introduced a new t-shirt aimed at men and women that are looking to pay it forward for some very important charities. The new PIF tee, “Keep Hope Alive” is a fan favorite with its eye-catching color and artwork. As with all of their designs, Pay It Forward, uses an inspirational message to attract customers and carry out their vision of impacting positive world change. With this shirt, PIF’s customers are outwardly expressing a positive message while their purchases are helping to raise money and awareness for some much needed causes.

For every shirt that is sold on their website, PIF donates 25% of each sale to one of twelve non-profit organizations that it represents. Each organization promotes unique mission, making it easy for customers to find an organization that represents a cause close to their heart. While all of the causes are different, all of the organizations featured on the PIF website do have one thing in common: they all have exceptional financial track records. Pay It Forward’s main requirement when seeking out new non-profits to partners is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable world change.

PIF Apparel’s latest design, “Keep Hope Alive” is skillfully screen-printed on a high quality green t-shirt with a black and yellow graphic. The shirt can be found on a men’s traditional crewneck tee, and a fitted scoop neck tee for women. The high quality combed cotton/jersey blend t-shirts are soft to the touch and have a fashionable fit. The t-shirt is inspirational and encouraging to both those who wear it but to those that see it.

“This is one of our most popular designs and the message is pretty straight forward. ‘Keep hope alive’ is really about not getting discouraged on our journey of impacting positive change for the things we are passionate about.” States PIF founder Matthew Moses.

The shirt can be found along with several other charitable t-shirts at PIF’s online store. PIF’s line typically sells for around $23 per item, and customers are able to support a different organization for each item that is purchased. The company hopes to introduce 10-15 new designs this year and plans to take a more cause specific approach going forward.


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