Washington, DC (PRWEB) January 29, 2013
Troop ID, a digital authentication API for members of the military, veterans and their immediate family members, today announced the launch of a Magento™ plug-in that enables brands to more easily integrate the Troop ID verification solution into their digital channels. Previously, brands were unable to authenticate the military affiliation of customers on their website or mobile application, and, because of concerns about fraud, military loyalty programs were mainly confined to brick and mortar outlets where cashiers could verify a physical credential. Troop ID solves this problem by instantaneously verifying a customer’s eligibility against an authoritative database and relaying a trusted response to the retailer. The Troop ID Magento™ plug-in is a continuation of Troop ID’s existing verification application already in use by major brand names like Under Armour, Telluride Ski Resort and the Department of Veterans Affairs Innovation Initiative.
Blake Hall, Founder and CEO of Troop ID, observed: “Many retailers wish to recognize the military service of their customers but legitimate concerns about fraud combined with the high cost associated with verifying identity prevented this desire from being fulfilled. The Troop ID Magento™ plug-in removes this obstacle for retailers using the Magento™ platform and allows brands to honor and recognize military service.”
The White House recently commended Troop ID and those brands that partner with Troop ID to offer military discount programs. Over 120,000 current and former service members have registered for Troop ID accounts and the site currently signs up over 1,000 new members per day. Retailers who wish to integrate the Troop ID Magento plug-in can visit the Magento™ Marketplace to integrate the Troop ID extension. Retailers who are not on the Magento platform can integrate directly against the Troop ID API.
Service members, Veterans and their immediate family members can obtain a Troop ID account by registering at Troop ID.com Membership will always be free, but users will have to verify their military affiliation before claiming offers. To find out more information, e-mail getinvolved (at) troopswap (dot) com or call 703-992-8386
About Troop ID
Troop ID is a Single Sign On that allows eligible members of the military community to claim benefits while online. Our mission is to recognize a life of service. Veterans, service members, and their immediate family members are eligible for Troop ID accounts. Founded by Veterans, the site currently has more than 120,000 users.