Some estimates suggest that search engine algorithms give backlinks the vast majority of weight when calculating a web site’s ranking.
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Toronto, ON (PRWEB) January 29, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces new strategic methods for reclaiming backlinks, reporting on the importance of backlinks in increasing online rankings.
“At the most basic level, links are connections between two web sites. Links that direct online readers from another site to the brand’s site are called backlinks, because they point back to the brand’s pages,” says Mark Reuter, Business Development Manager, Numero Uno Web Solutions.
He adds, “From a search engine’s perspective, backlinks gauge a site’s popularity. When a search engine algorithm, like Google, finds a site with lots of backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking.”
Reuter notes, “Some estimates suggest that search engine algorithms give backlinks the vast majority of weight when calculating a web site’s ranking. Since backlinks help build a site’s ranking and reputation, lost backlinks can be seen as a valuable commodity being squandered.”
According to the business development manager, some of the best methods for reclaiming backlinks can be found on pages that are down, have been redirected, lie hidden with outdated content, or were even used to link to the brand in the past. While often overlooked, reclaiming lost backlinks should be an important part of every search engine optimization (SEO) campaign and can help drive web traffic and improve a site’s search engine rankings.
“That’s why it’s imperative that small- and medium-sized businesses use SEO marketing companies that know how to find, reclaim, and redirect lost backlinks,” says Reuter.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s SEO and online presence, visit http://numerounoweb.com/sitescore/index_2.html. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).