(PRWEB) January 30, 2013
Desert Consultants, a comprehensive HVAC advertising and consulting firm serving companies across the country, has added a powerful new tool to their arsenal of HVAC marketing strategies. Utilizing an innovative new program called SEMANTIXS™, Desert Consultants can use Google’s prized algorithms for the benefit of an HVAC marketing strategy; giving an edge to their clients during an exceptionally competitive time.
Firstly, a rudimentary understanding of Google’s search is needed. Google has an algorithm in place to connect the searcher with results that will be most desirable for acquiring information plugged into the search bar. I.e., when a searcher types a ubiquitous term like “pizza” into a search bar, they receive results including local pizza joints in their area, reviews, and maybe even a recipe or two. Among many factors, the information that a website contains is what Google will deem as an indicator of how relevant a website (and thus a business) is to the search query.
In the past, filling a website with keywords that will indicate relevance to Google was enough - but not anymore. Using an ambitious information database that they are dubbing “Knowledge Graph”, Google is attempting to connect searchers to semantically linked information as well. Meaning, Google is attempting to understand and fulfill a search query, rather than simply mediate it.
This is where Desert Consultant’s use of SEMANTIXS™ will come into play. The SEMANTIXS™ program allows an HVAC advertising consultant to understand the semantic nature of a website, as Google will understand it. This is a powerful edge for developing HVAC marketing strategies that make a website appear relevant in both keywords and meaning of a topic.
By looking forward and understanding the goals of the search industry, Desert Consultants is striving to make sure their HVAC advertising clients are well equipped for the future. As Knowledge Graph and semantic search grow in complexity and authority (and they will), the strength of developing with SEMANTIXS™ early on will provide insight as to how the search engines view the websites individually as they read and record the semantic data extracted.
The higher level of SEO offered by Desert Consultants is both beneficial to modern HVAC advertising efforts, and an inevitable step for any business wishing to compete on the Internet in the coming years. For more information on the individual marketing strategies that would be available through SEMANTIXS™ analysis, visit Desert Consultants’ website, or contact: