Hartford, CT (PRWEB) January 30, 2013
Ask one of the 62 million Americans* — primarily women — who look after their elderly or disabled loved ones: Finding, evaluating and selecting the ideal home healthcare, homemaker/ companion or hospice care agency can be exhausting.
What level of service is needed? How to compare the options? What services (and safeguards) should one expect?
Inspired by the popularity of leading online consumer education portals, Glastonbury, Conn.-based entrepreneur Ira Yellen, who had experience from his family, worked for nearly two years with family caregivers, guardians and states’ home care associations to develop a way to help families more easily find, compare and evaluate home care services with the click of a mouse.
With support from like-minded investors, last November he launched HomecareMatchKiosk.com, the pilot of what will be a nationwide web site that educates, informs and empowers us to meet our loved ones’ home care needs.
The pilot version of the site offers families whose loved ones live in Connecticut, Massachusetts, Maine, Vermont and Rhode Island an easy way to search for and select quality home care services in these New England states.
The 180+ home care agencies currently listed on HomecareMatchKiosk.com have been reviewed and screened for their ability to offer quality services for families that have a loved one with an illness, disability, or who need help with daily living.
Since it’s launch, interest in HomecareMatchKiosk.com has been strong: To date, in New England only, the site’s 1,100 unique visitors (72 percent new visitors in the past month alone) have spent an average of six minutes (compared with a national average of 10 seconds) viewing nearly 1,000 pages and selecting more than 50 home care agencies for evaluation.
“According to a recent AARP survey, most people over 65 now want to remain in their homes for as long as possible. As with purchasing any other product or service online, they deserve a robust, comprehensive and objective way to search and compare their home care options,” said Yellen. “By helping visitors become informed home care consumers, we’re also directing more focused, qualified leads to the agencies listed on our site.”
“As we continue to expand the number of home care agencies that are listed on the site, the feedback we receive from visitors will continue to influence how it evolves. HomecareMatchKiosk.com’s ultimate goal is to help us all make easier, more informed decisions for our loved ones’ home care,” said Yellen.