Digital Screenmedia Association to conduct members-only webinar on the DSA Digital Signage ROI Calculator

To help companies determine the return on investment (ROI) for investing in digital screenmedia technologies such as digital signage and interactive kiosks, the DSA developed an ROI calculator for its members. DSA will demonstrate how to use the calculator during a webinar for members only on Feb. 14.

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(PRWEB) January 31, 2013

The Digital Screenmedia Association (DSA) will host a webinar for its members on Feb. 14 at 12 noon EST entitled "Get Started with the DSA Digital Signage ROI Calculator."

The ROI Calculator was released by the DSA in 2011 and was received well by members. Since some members are still unfamiliar with the calculator, or need a refresher on how to use it, the DSA Digital Signage Council has organized this webinar to help those members. In the webinar, members will get an introductory look at the calculator, learn useful tips and tricks, and gain confidence in the tool to use it on a regular basis.

Speakers for the webinar include:

  • Craig Martin, owner, Reality Interactive, LLC
  • Jennifer Nye, channel manager, wholesale, Kohler Co.
  • Matt Schmitt, president & founder, Reflect Systems, Inc.

DSA members will receive a link to register for this no-cost event. Companies or individuals who join the DSA before the webinar will receive a link to register for the event. Venues and brands can qualify for a complimentary membership. To learn more, go to http://www.digitalscreenmedia.org/join.

About the Digital Screenmedia Association (DSA)
DSA is an independent, not-for-profit trade association whose purpose is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, tradeshow organizers and service companies. See http://www.digitalscreenmedia.org.


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