Philadelphia, PA (PRWEB) January 31, 2013
GlobalFit, the leading provider of physical activity programs for American businesses, today formally announced an executive promotion within the organization. Melissa Fowler, formerly a vice president of business development responsible for the Northeast territory, is now Senior VP of Sales and Client Management where she will oversee all GlobalFit sales operations. This promotion was made to help meet the increased demand in the company’s corporate wellness initiatives, specifically its Destination: You product, with larger self-insured clients.
“As the C-Suite increasingly appreciates the value of GlobalFit’s corporate wellness offerings, our 2013 projections point toward significant growth,” said Richard E. Penn, GlobalFit's President and CEO. “To respond to this demand, we’ve continued to develop our seasoned sales team and bring new vision to our customer service infrastructure."
A graduate of Bryant College, Melissa brings to the role more than 20 years of sales and account management experience. Melissa is action-oriented with a history of building strong strategic relationships and partnerships and she looks forward to continuing this trend in this new capacity. Melissa will be based in GlobalFit's Boston office.
"Since joining GlobalFit, Fowler has proven to be a motivated, insightful, and highly-skilled salesperson," said Penn. "She has exhibited a profound understanding of what it takes to optimize our business development team."
For more information on GlobalFit’s complete worksite-wellness product offering, visit http://www.globalfit.com/b2b.
With 100 million members eligible through their employers or insurers, GlobalFit is the leading provider of physical activity programs for American businesses. For more than 20 years, GlobalFit has been known for its discount gym network, now with 10,000 locations in North America. Today, GlobalFit focuses on incrementally increasing employee activity levels with programs for all populations, from the sedentary to the highly active. Programs include Destination: You, a step-tracking program with a solid track record of sustained engagement, and GetActive, which features free Exercise On Demand videos and tools. For more information on how GlobalFit is "Changing Lives through Physical Activity," visit http://www.globalfit.com/b2b.