Bohemia, NY (PRWEB) January 31, 2013
On January 31, 2013, Spartan Race, a leader of obstacle race courses, releases a statement following a Spartan blog by Carrie Adams regarding their recent Reebok Spartan Race Times Square Challenge, which was held right in the heart of New York City.
According to the Spartan blog, “Even before the sun began to rise over 42nd and Broadway, the short course of the Reebok Spartan Race Times Square Challenge was fully illuminated and the grounds were buzzing with activity.”
The blog states that before the race began, everyone gathered around the corner at the Heartland Brewery for a special announcement. Spartan Race Founder Joe Desena and Head of Global Brand Marketing at Reebok Yan Martin addressed the crowd and spoke of the multi-year partnership between Reebok and Spartan.
The blog mentioned that former NFL running back Tiki Barber and Actress Brooklyn Decker took on the challenge. “I might start training for the real one to see if I can do it. This might be something I’ll gravitate toward,” said Barber in the blog. With a great new partnership and the first race of 2013 kicking off in Temecula, California, the blog reports that obstacle course races (OCR) are on the rise this year.
Spartan Race founder Joe Desena releases a statement on the recent Times Square event. “This was an extremely important and successful event. We announced our partnership with Reebok and we were able to promote Spartan Race to those who did not know much about obstacle racing,” says Desena. “I am very excited to have partnered up with a fantastic company like Reebok and look forward to a new year of action packed races.”
Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle race series and the first of its kind to have global rankings. Spartan Race is a timed event series featuring races at three escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions. While featuring competitive elite heats, Spartan Races are for athletes of all levels and abilities and are geared towards ripping people off their couches and into the outdoors.