We wanted to make Canadians aware of all the factors that prevent them from getting adequate vitamin D.
Burlington, Ontario (PRWEB) January 31, 2013
Almost one-third of Canadians (32%) have a vitamin D deficiency according to a recently released infographic created by Life Science Nutritionals aimed at educating Canadian consumers. The maker of IronKids and Adult Essentials Gummy Vitamins wants to make Canadians aware of just how little vitamin D they are getting in their diets or through sun exposure.
The colourful infographic details the 5 key reasons Canadians aren’t getting enough vitamin D. The reasons for the low vitamin D levels range from lifestyle changes that put Canadians indoors in front of computer screens instead of outside soaking up the sun to the increasingly common practice of using sunscreen to protect against cancer-causing UV rays.
“We wanted to make Canadians aware of all the factors that prevent them from getting adequate vitamin D,” says Stuart Lowther, Founder and CEO of Life Science Nutritionals. “What better way to do it than with a visual representation that explains exactly why the common misconceptions about vitamin D aren’t true.”
One such common misconception stems from the fact that vitamin D is one of the only vitamins that humans are able to synthesize from sun exposure. People mistakenly believe that a few minutes in the sun is enough to not worry about dietary sources or taking a vitamin D supplement. The trouble is that not many foods contain enough vitamin D to be considered vitamin D sources.
The infographic points out that sunscreen usage, northern latitudes and even clouds and atmospheric pollution all limit the body’s ability to obtain sufficient UV rays to produce vitamin D. This explains why the number of Canadians suffering from vitamin D deficiency increases during the winter months.
“Our mandate as a company is to educate Canadian consumers on key health issues that impact their families,” says Lowther, himself a father of three. “We know the far-reaching health benefits of vitamin D and we want Canadians to realize that they aren’t getting as much as they think through diet and sun exposure alone.”
Research is ongoing to fully understand all the health benefits of vitamin D. New studies are attempting to show a link between vitamin D deficiency and a broad range of health concerns, including asthma, type 2 diabetes, multiple sclerosis, rheumatoid arthritis, high blood pressure and kidney and heart disease.
What is known is that nearly every tissue in the human body has receptors for vitamin D. Vitamin D is both critical for the maintenance of healthy bones and teeth, and for ensuring proper immune function and disease prevention. Health Canada recommends 400 IU for children under the age of 1, 600 IU for children over the age of 1 and adults, and 800 IU for adults over the age of 70. Thankfully, IronKids and Adult Essentials gummy vitamins contain 400 IU and 1,000 IU of vitamin D3 in a fruity, fun, chewable gummy that kids (and big kids) love to take!
Check out the 5 Reasons You’re Not Getting Enough Vitamin D Infographic for more information on vitamin D and vitamin D deficiency!