Philadelphia, PA (PRWEB) January 31, 2013
JG Real Estate, a top Philadelphia Real Estate brokerage, has already shown steady growth within the marketplace since the company’s inception a little over one year ago due to their innovative advertising techniques for their apartment listings. Now, they have decided to expand even further by taking on some of the city’s largest high-rise apartment buildings.
What makes an apartment building different from a condominium building is the fact that the units within are not individually owned. Instead, the entire building as a whole is owned and managed by one single organization or corporation. The apartments are leased rather than sold. Because the buildings have such a large inventory of units needing to be filled and a high turnover rate, they often cooperate with outside brokerages to advertise and fill vacancies.
These Philadelphia apartment buildings are generally serviced by larger, corporate real estate companies who have been in the city for decades—until now. As the demand for a competitive rental market within the city increases and as the traditional, less proactive techniques of the older brokerages become less effective, large-scale apartment buildings are reaching out to this new property management Philadelphia company for assistance. JG Real Estate has tripled its number of active listings while maintaining, and in a lot of cases exceeding, their success rate. “Just because a brokerage is much larger and has been around longer does not at all mean they are more successful,” says Jared Gruber, Broker and Owner of JG Real Estate, the Philadelphia property management firm. “Our staff is smaller but our marketing is way more targeted, our advertising more creative and our Philadelphia rental agents more dedicated and knowledgeable.”
They have already successfully leased out some of the most popular high-rises in attractive neighborhoods such as Northern Liberties, Fishtown, Rittenhouse Square and Washington Square West. JG Real Estate utilizes social media, embedded YouTube video tours and professional digital SLR photography with all of their listings at no additional cost.
Such an approach is risky, considering that there is way more competition with a non-exclusive listing agreement, but the agency isn’t worried. Their Philadelphia rental agent Ariel Morgenstein adds, “We’re not threatened by competition; we’ve already proven ourselves.”