Infiniti Leverages dwinQ to Create Social Media Brand Champions at the Formula One U.S Grand Prix

Luxury automotive manufacturer Infiniti made a unique appearance this year with dwinQ’s Social Media Engagement Platform at the inaugural Formula One United States Grand Prix in Austin, Texas. Infiniti partnered with dwinQ, a social media engagement company, to allow fans to interact with Infiniti cars and instantly share their experiences with friends on Facebook.

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dwinQ creates fun social memories using RFID technology, and experiential social media at events.

A fan experiencing the Infiniti G Force Challenge Simulator Vehicle.

There was a single Formula One Champion in Austin, but dwinQ helped Infiniti create thousands of brand champions that shared their experience instantly with friends on Facebook.

Cambridge, MA (PRWEB) February 19, 2013

Luxury automotive manufacturer Infiniti made a unique appearance this year with dwinQ’s Social Media Engagement Platform at the inaugural Formula One United States Grand Prix in Austin, Texas. Infiniti partnered with dwinQ, a social media engagement company, to allow fans to interact with Infiniti cars and instantly share their experiences with friends on Facebook. Infiniti provided Austin Fan Fest guests with opportunities to capture photos while driving in a simulated race game as well as once-in-a-lifetime photos with the Red Bull Racing Formula One car. dwinQ amplified the event through automated social media sharing on Facebook.

dwinQ Chief Marketing Officer Bret Kinsella commented, “There was a single Formula One Champion in Austin, but dwinQ helped Infiniti create thousands of brand champions that shared their experience instantly with friends on Facebook. Infiniti’s objective was to leverage its on-site presence to reach a much larger audience, friends of guests, through automated Facebook posts. The activation created fun driving and photo engagements for guests, while amplifying endorsed Facebook impressions for Infiniti.”

Cameras connected to dwinQ’s Social Media Engagement Platform were mounted inside the G Force Challenge Simulator Vehicles. The vehicles were real-world Infiniti IPL G Convertibles mounted on dynamometers to simulate an authentic racing experience. While they were competing in the G Force Challenge racing experience, fans could capture photos of themselves in real-time. Another automated photo booth snapped photos of guests in front of a Red Bull Racing Formula One race car. The images from both photo spots were instantly published to Facebook.

About dwinQ
dwinQ transforms event guests into social media brand champions for the world’s leading event and sponsorship marketers. dwinQ’s Social Media Engagement Platform leverages fun guest interactions to automatically generate social media posts delivering endorsed brand impressions. Guests enjoy a more engaging on-site experience with memories recorded instantly to their timelines, while brands increase event ROI by reaching an extended audience of guests’ friends and followers. Guests have fun. Brands benefit. dwinQ is Based in Cambridge, MA USA and has activated some of the world’s largest event venues with social media and photo sharing including golf’s U.S. Open, the Olympic Games, Paris Motor Show, America’s Cup, Formula One and six ski mountains operated by Vail Resorts. http://www.dwinQ.com