Car Internet Giant sgCarMart.com Acquires Minority Stake in Conversion Hub Marketing

Digital marketing agency Conversion Hub Marketing has forged a deal with car internet giant sgCarMart.com with an eye toward cracking the lucrative automotive market.

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Conversion Hub delivers world-class online PR, social media marketing and search engine marketing solutions based on the premise of performance excellence and long-lasting results.

Conversion Hub

The goal, is to develop integrative marketing software and data solutions that allow car dealers to be successful.

Singapore, Singapore (PRWEB) February 01, 2013

The Singapore-based company announced today that sgCarMart.com, one of Singapore’s most profitable online companies as well as Singapore’s largest online car portal, has acquired a minority stake in Conversion Hub Marketing for an undisclosed sum. It’s the first outside investment ever for SGCM Pte Ltd, the 7-year-old company behind sgCarMart.com which currently attracts over 26 million visitors and generates over 430 million page views annually.

Conversion Hub Marketing's Managing Director, Joel Fu said the deal also calls for collaborating with sgCarMart.com, including tapping into the company’s customer base, data and exclusive access to their online distribution channels. That is expected to help Conversion Hub Marketing successfully expand beyond pure digital marketing solutions like SEO services and Facebook marketing, into software and data solutions catered specifically for the automotive industry.

sgCarMart.com enjoys 96% market share of the online car listing market in Singapore and generate more page views than the entire automotive industry combined.

Moving forward, Conversion Hub Marketing plans to work closely with sgCarMart.com early in the car purchase life cycle process to maximize sales potential for car dealers. The goal, said Joel, is to “develop integrative marketing software and data solutions that allow dealers to be successful.”

Data is crucial component of marketing decision. The vision is to provide a suite of online tools that provides evolutionary market analysis allowing car dealers to price, appraise and stock vehicles using the competitive market, quickly and accurately, arming car dealers with all the relevant information at their fingertips to keep a step ahead of their competition and on equal footing with their customers.

For example, knowing that 86% of every visitor who enquired on a Toyota Vios vehicle also enquired on a Nissan Latio can provide marketing insights into media placement decisions.

sgCarMart.com and Conversion Hub have had a long standing business relationship. Conversion Hub has been sgCarMart’s SEO partner in Singapore since their founding.

Conversion Hub Marketing holds a unique niche in the Singapore industry as not only one of the leading digital marketing agency, but also one with a vertically integrated model.

Unlike most other Singapore digital marketing agencies, Conversion Hub Marketing owns both a marketing agency and online media platforms. The vertically-integrated model, though rare in Singapore, is common in U.S.

About Conversion Hub Marketing
Conversion Hub Marketing is an approved S6 Government vendor for projects up to $3 million and serves as Digital Advisor to the Direct Marketing Association of Singapore (DMAS).
Conversion Hub delivers world-class online PR, social media marketing and seo solutions based on the premise of performance excellence and long-lasting results. Leveraging on their exclusive network of over 30 million social profiles and 25 thousand media points, Conversion Hub is the only agency to offer performance guarantees across all our marketing channels.

Headquartered in Singapore and with offices in Jakarta and Manila, Conversion Hub combines a decade of digital experience in online sustainability and marketing expertise, serving brands and government institutions such as Philips, Bayer, Microsoft, SingTel, National Heritage Board, Prime Minister Office, Public Service Commission, National University of Singapore and many others.
For more information, visit http://blog.conversion-hub.com/


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