The writing is on the wall... the manipulative SEO techniques of 5 years ago are now likely to do more harm than good
Sydney, Australia (PRWEB) February 11, 2013
As part of their ongoing commitment to excellence in Internet Marketing, Brilliant Blue have launched a new service. The Sydney based firm now offer full Search Marketing Integration (SMI). Adopting SMI allows Brilliant Blue to deliver an integrated approach to every aspect of digital marketing.
"2013 is a very exciting time for us," says Brilliant Blue's CEO Deb Jeffreys. "We've always been passionate about offering great web design and website content. Now our SMI service allows us to distribute our client's content in a co-ordinated way across the digital spectrum."
An example of SMI is having quality marketing copy on a website optimized around the same keyword list as Google Ads, with embedded YouTube videos and social media sharing options. Re-worked versions of the content could then be beamed out on social media channels and in direct marketing mail to a client's database. Choosing the right mix for any given company is a skilled job requiring experience in the world of websites and search engines and knowledge of the business you are promoting.
According to Brilliant Blue's CEO Deb Jeffreys:
"The writing is on the wall. We have to deliver integrated web content, social content and search engine optimization (SEO) to keep our client's websites on page one of Google and keep their products and services firmly in their customer's minds. Manipulative SEO techniques which were popular 5 years ago are now are now likely to do more harm than good. SEO is no longer a technical, narrow profession. It's a broad field requiring marketing as well as technical skills."
Visit Brilliant Blue Internet Marketing's website to learn more about the range of digital marketing products and services they offer.