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Issaquah, WA (PRWEB) February 01, 2013
Since 2010, Rainleader’s marketing has transformed small and medium-sized businesses around the globe. The company helps clients connect with customers, increase loyalty, and boost satisfaction.
Many companies need marketing, but Rainleader's true forte is in technology startups. As a result, Rainleader is shifting its focus to companies in the technology sector.
Trent Scott, Partner at Rainleader, says, “We want to help tech companies stand out, make a ruckus, and challenge the status quo by being remarkable. Since many of the traditional variables (market, product, and pricing) are new or unknown, it presents a unique challenge."
Rainleader’s pinpoint focus on startup marketing targets burgeoning Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) companies. It allows the firm to specialize in solving their unique problems and challenges.
Lasse Schou, CEO of Mouseflow (a web analytics tool), says Rainleader is, “instrumental to [its] growth.” The tool has become increasingly popular with more than 16,000 users across the globe.
Rainleader uses a four-step marketing approach — think, build, test, implement — much like software development. Rather than brute-force test to find ideas that work, Rainleader builds customer validation in as an integral part of the process.
The company is recognized by the American Marketing Association, is a Certified Partner at Bing and Google, and is rated “A” by the Better Business Bureau (BBB).