"Merchants' lack of experience with mobile channels and the limitations of traditional fraud detection methods complicate mobile commerce risk management, which could expose retailers to additional losses."
Boston, MA (PRWEB) February 01, 2013
Retail sales are moving not only to the Internet but also to an increasing variety of Web-enabled devices, many of which are also mobile. At present, this category includes laptops, phones, tablets, e-readers, handheld gaming devices, and others. Furthermore, each product category includes a multitude of devices with differing operating systems and feature functionality. The task of preventing card-not-present (CNP) fraud becomes much more complicated when a retailer has to manage risk across so many consumer touch points.
Mercator Advisory Group's newest report, CNP Fraud and Mobile Devices: What's the Risk?, describes the fraud detection challenges online retailers will face as sales shift from desktop computers to mobile devices. The report analyzes the opportunity for unique fraud controls that address these concerns.
Michael Misasi, senior analyst at Mercator Advisory Group and author of the report comments, "Many retailers believe fraud rates are lower on orders submitted by mobile devices than those generated by desktop computers, but very few have actually gone through the process of analyzing the unique risks present in mobile transactions. Merchants' lack of experience with mobile channels and the limitations of traditional fraud detection methods complicate mobile commerce risk management, which could expose retailers to additional losses."
Highlights of the report include:
- An analysis of CNP fraud prevention techniques in the context of mobile commerce
- An evaluation of the potential for malware attacks on the major mobile operating systems
- An overview of vendor solutions designed specifically for mobile commerce fraud detection
-The potential impact of current privacy legislation on retailers' ability to manage fraud
This report is 20 pages long and has six exhibits:
Companies mentioned in this report include: 41st Parameter, Accertify, Apple, Baker & McKenzie, CyberSource, iovation, Silver Tail Systems, ThreatMetrix, and XYVerify.
Members of Mercator Advisory Group's Fraud, Risk, and Analytics Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits. Please visit us online at http://www.mercatoradvisorygroup.com.
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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.