Wilmington, DE (PRWEB) February 02, 2013
The Association of Educational Publishers (AEP) announced that Toby Fallsgraff, a director on Obama's marketing campaign, will be a lead speaker at a plenary session during the 2013 Content in Context (CIC) conference in Washington, D.C. Mr. Fallsgraff, whose campaigns successfully raised $690 million for Barack Obama's presidential run, will lead the session: Branding? Selling? ROI? What are the Things Keeping Your Marketers up at Night? at the CIC conference.
Content in Context, presented by the Association of Educational Publishers (AEP) and the Association of American Publishers (AAP) School Division will feature a range of informative and practical sessions that address all issues relating to the development and distribution of high-quality learning resources for the K-12 industry. Since marketing is such an integral part of the educational resource business, a session strand is devoted to it at the CIC conference. The other strands include Quality Content, Tools & Environments, and Research & Policy.
The general session Branding? Selling? ROI? What are the Things Keeping Your Marketers up at Night? will feature a high-level panel of experts who will address several key marketing challenges and strategies for overcoming them. Marketing/communication professionals, publishers, content developers, platform architects, and service providers are invited to attend CIC and discuss the future of learning resources. For more information please visit http://www.contentincontext.org.
The only professional organization that serves the diverse needs of the entire educational resource community, the Association of Educational Publishers (AEP) encourages and advocates for professional, quality content for teaching and learning. Founded in 1895, AEP now helps its members navigate the global realities of educational publishing in the 21st century.
AEP is at the forefront of the educational publishing industry, taking a leading role in efforts such as the Learning Resource Metadata Initiative (LRMI), which is changing the way educational materials are found on the Internet; Innovation Through Inclusion, promoting industry-wide diversity; and representation of educational publishers on matters such as new legislation and funding. Through its events, publications and recognition programs, AEP works to inform and advance the industry and to define and applaud excellence in the field.