Salem, NH (PRWEB) February 01, 2013
B2B technology sales leads provider Good Leads® has issued "Keys to Selecting an Outsourced Business Development Partner" white paper. Quality leads are the lifeblood of every successful company. But even successful companies don't always have the internal resources, expertise or time to consistently generate quality leads for their sales team. As a result—strategically or out of necessity—they outsource the business development process to a lead generation firm seeking marketing qualified leads (MQL’s) and sales qualified leads (SQL’s).
In consideration of the many marketing and sales leaders looking for assistance, Good Leads has cited some keys to help them select the right partner with the issuance of this 'white paper.'
CEO Bob Good in speaking to the white paper issuance, "The demand for straight forward advice and guidance from sales and marketing leaders on who to partner with in creating a sales pipeline is ever present." Continuing Good states, "Business leaders get confused with out of the box claims/offers and many have been soured on outsourcing due to prior experiences with "low cost/low skill" telemarketing and offshore models."
The white paper, "Keys to Selecting an Outsourced Business Development Partner" is available at: http://www.GoodLeads.com/ContactUs and enter "Keys-Partner."
Good Leads® is a premier provider of sales and marketing, technology lead generation and outsourced business development activities for technology centric firms on a global basis with significant emphasis in Canada. Bob Good is CEO and Founder of the ten year old firm. Good Leads specializes in executive level lead generation and appointment setting with international emphasis on supporting external corporate sales teams. Good Leads corporate headquarters is in Salem, NH with sales offices in Massachusetts, Maine and California. Good Leads can be contacted at 866 894-LEAD. Http://www/GoodLeads.com