"As one entity, we have positioned ourselves to be able to help our clients grow and meet the ongoing changes in the new and emerging data driven multi-channel marketing arena," said Dave Thornbury, CEO.
Hasbrouck Heights, NJ (PRWEB) February 05, 2013
Specialists Marketing Services, LLC., Spectra Data Group, LLC., and Spectra Products, LLC., are proud to announce a merger, which takes effect on February 5, 2013 to form a new Company, SMS MARKETING SERVICES, INC .
This corporate merger will harness the company’s collective proficiencies, bringing together Specialists’ List Management, Brokerage, List Fulfillment, Compilation, LeadGen and Interactive capabilities with Spectra’s Data, Online and Mobile capabilities and Spectra Products’ Alternate Media capabilities. This merger of these three industry leading direct marketing firms, offers clients a superior services line of Data-Driven Multi-Channel Marketing Solutions.
"SMS MARKETING SERVICES, INC. will drive an even wider range of direct marketing services through highly-targeted, customized, integrated marketing strategies that give brands the advantage, drive future growth, and deliver enhanced value to all of our clients," said Specialists Marketing Services President, Lon Mandel. “The merging of Specialists Marketing Services, Spectra Data Group and Spectra Products blends the best of our vast services to create a true Multi-Channel Marketing Solutions company providing world class services across all the verticals in the marketing industry."
Chief Executive Officer of Spectra Data Group and Spectra Products, Dave Thornbury said, “This merger brings our clients top industry talent and integrated products and services. We’ve been listening to our customers and we now have more capabilities to better serve them, making us a better, stronger partner. As one entity, we have positioned ourselves to be able to help our clients grow and meet the ongoing changes in the new and emerging data driven multi-channel marketing arena. At the same time, we expect to achieve revenue growth opportunities and annual cost efficiencies to enhance long-term value.”
The new firm, SMS MARKETING SERVICES, INC.’s headquarters will be situated at 777 Terrace Avenue, Suite 401, Hasbrouck Heights, NJ 07604, 201-865-5800.
About Specialists Marketing Services, LLC.
For over 25 years, Specialists Marketing Services, LLC., has been a full service direct marketing firm, specializing in areas including traditional List Management, Brokerage, List Fulfillment, Insert Media, Compilation, LeadGen, Interactive, and Multicultural services. Specialists manages more than 500 list properties, is the broker for over 200 mailers, and serves 20 insert media clients and provides a full spectrum of e-services for marketing organizations. Lon Mandel will serve as President of SMS MARKETING SERVICES, INC. The company is headquartered in Hasbrouck Heights, New Jersey with offices in Long Island, Connecticut, New Hampshire, Pennsylvania and Florida. For more information, visit http://www.sms-inc.com.
About Spectra Data Group, LLC.
Spectra Data Group, LLC. is a leading provider of Direct Marketing Lists (including Spectra’s Master Consumer file and much sought after life event change data) and Data Solutions including postal and email, scoring, profiling and modeling. Combined with the award-winning Online and Mobile divisions, Spectra focuses on Multi-Channel Marketing Solutions. Dave Thornbury will serve as CEO of SMS MARKETING SERVICES, INC. The company is headquartered in Philadelphia, Pennsylvania with offices in New York and Florida. For more information, visit http://www.spectra-data.com.
About Spectra Products, LLC.
For over 35 years, Spectra Products, LLC. has led the way in Alternate Media. With its primary focus on print media, Spectra Products boasts being the largest instatement marketer in the industry. They place more instatement media than any other agency, directly representing nearly every property available including bank and oil cards and private label retail statements. With over half a billion pieces printed each year, products include package inserts, FSI’s, direct mail, point of sale receipts, ATM receipts, boarding passes and more. Former President Anthony Aquino will be acting in a consulting position during the merger process and through the transition. The company is headquartered in Johnson City, New York. For more information, visit http://www.spectraproducts.com.
Fran Sharkey, CMO
Look for the new SMS MARKETING SERVICES, INC. website coming soon.