Getting to know as many details about your prospective customer is money well spent.
Brandon, FL (PRWEB) February 01, 2013
D.C. Fawcett is Internet Marketing entrepreneur who has been teaching online marketing principles to small business and individuals since 2009.
One marketing principle he teaches is for entrepreneurs to connect with prospects who are most likely to buy their goods and services.
“Getting to know as many details about your prospective customer is money well spent,” says DC Fawcett, “You will get a better return on your advertising dollar when your message is heard by those people most likely to buy your product.”
A survey conducted by Forester Research in October of 2012 showed that 39% of entrepreneurs do not spend money on demographic and purchase behavior to customize their marketing messages by channel.
According to an article published by the Wall Street Journal, six out of ten small-business owners believe that social media is a valuable way to reach prospects, even though many owners feel that Twitter is not that effective.
DC Fawcett said, “Social media marketing is a perfect example of using demographics in your business, just in a less defined manner than purchasing a list of prospective buying patterns. Many people who are friends through social media channels, have similar likes and comment on the same type of news. It’s a loosely defined demographic, but it’s better than flying blind with your advertising dollar.”
DC Fawcett continued, “If a company were to spend a few more dollars to obtain a list and really zero in on their most likely customers, they would probably see response rates double, triple or even quadruple. Using demographics is more important than using social media.”
According the same survey by Forester Research of 700 attendees at the DMA conference in 2012, 78% of U.S. marketers plan to use customers’ social media data to drive campaigns in 2013.
DC Fawcett teaches basic business marketing principles and Internet marketing strategies to business owners and individuals alike. For more information visit http://www.internetmarketingbasicsblog.com/?p=178
DC Fawcett Corporation
622 E Lumsden Rd, Brandon, FL 33511-6524
DC (at) dcafwcett (dot) com