Charlotte, NC (PRWEB) February 01, 2013
To leverage its well-known brand name AutoUpLinkUSA, digital marketing and data aggregation company AULtec, has rebranded as AutoUpLink Tech. The change is effective immediately. Visit the company at NADA, Booth 3264.
“Auto dealers recognize the AutoUpLinkUSA name for its years providing online marketing and inventory management services to dealers. Renaming the sibling ‘technology lab’ from AULtec to AutoUpLink Tech leverages this awareness, and positions us for a new business plan we are preparing to launch for our next decade,” said Christian Thornton, Senior Executive Vice President of Marketing and New Business Development for all products and brands.
Bruce McHoul, CEO, explained, “AutoUpLinkUSA is a 13-year provider of on-the-lot inventory management services to dealers nationwide. AULtec, the technology development team behind AutoUpLinkUSA since its inception in 1999, has also been selling software directly to dealers for years.
“We’ve produced 200 percent year-over-year growth since 2009 across the two business units and the brand simplification as AutoUpLink Tech eliminates confusion and more clearly communicates the company’s origins and market strengths,” McHoul said.
Thornton added that many in the auto industry don’t realize that the firm’s two very profitable business units serve more than 3,000 retailers nationwide. “Our technology products and services unit offers best-of-class web-based technology and expert service directly to auto dealers. Our systems integration unit energizes application developers and software development companies in the automotive vertical,” Thornton said.
“This rebranding as AutoUpLink Tech accelerates our positioning of these two business units,” Thornton added.
AutoUpLink Tech products for auto dealerships include On-the-lot expert inventory management, AEROS web-based CRM, Bullseye Email Marketing, Dealer Profit Center do-it-yourself Inventory Management, All-in-one single sign-on (Web+Inventory-Management+CRM), Vehicle Online Ad Automation, Live Vehicle Videos, and Custom Website Design.
AutoUpLink Tech’s DataSync Platform delivers real-time automotive data capture, enrichment, storage and distribution for application developers.
About AutoUpLink Tech
Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech helps automotive retail teams of all sizes track all aspects of their business, share everything, work smarter, and establish more profitable customer relationships. From do-it-yourself inventory management apps and on-the-lot inventory services, to CRM and custom web site design, dealerships are energized by AutoUpLink Tech from end-to-end and across all profit centers. AutoUpLink Tech also energizes data integration solutions for numerous entities, including leading providers of inventory data & vehicle image acquisition, inventory management software and online data publishing. The company’s superior software products and solutions, in-dealership service, and relentless customer service help thousands of dealerships drive more revenue and profit every day.