We are excited to partner with The Heart Truth® campaign and build awareness among women and motivate them to take action for their heart health
Hollywood, FL (PRWEB) February 01, 2013
WomenCertified® the Voice of the Female Consumer, announced today its partnership with The Heart Truth®, a national campaign sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services to raise awareness among women about heart disease.
The centerpiece and iconic image of the campaign is the Red DressSM, intended to build awareness and motivate women to take action and reduce their risk of heart disease. As a corporate partner of The Heart Truth®, WomenCertified® will promote the national campaign in conjunction with the announcement of the Women’s Choice Award for America’s Best Hospitals in Heart Care, launching in February.
“We are excited to partner with The Heart Truth® campaign and build awareness among women and motivate them to take action for their heart health. After our extensive study in hospital heart care, we want to make the issue of heart health top of mind among women and demonstrate our commitment to empower them to make smart healthcare choices,” said Delia Passi, CEO of WomenCertified® and a leading national women’s consumer advocate and author of “Winning the Toughest Customer: The Essential Guide to Selling to Women.”
WomenCertified® will promote The Heart Truth® campaign and the wide variety of resources they offer to help educate women about heart disease through a mix of media outreach, national advertising, and consumer and employee communications.
WomenCertified®, the voice of female consumers, awards businesses and brands of choice among women with the Women’s Choice Award. WomenCertified represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals. The Award is based on consumer surveys, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index. Visit http://www.womencertified.com.
About The Heart Truth®
Awareness that heart disease is the #1 killer of women has nearly doubled in the last 12 years. However, most women fail to make the connection between heart disease risk factors and their personal risk of developing the disease. The Heart Truth® is a national campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women.
The Heart Truth® created and introduced the Red DressSM as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds women of the need to protect their heart health, and inspires them to take action.
For more information and materials about women and heart disease, please visit http://www.hearttruth.gov or call the NHLBI Health Information Center at 301-592-8573.
The Heart Truth, its logo, and The Red Dress are registered trademarks of HHS. Red Dress is a service mark of HHS. Participation by WomenCertified does not imply endorsement by HHS/NIH/NHLBI.