SAN DIEGO, CA & NEW YORK, NY (PRWEB) February 04, 2013
Adconion Direct, an industry leader in cross channel digital advertising, announced the integration of video advertising solutions to the Adconion Direct Platform. Adconion Direct is the leading cross channel platform, offering advertisers unified delivery, targeting and reporting across display, video, mobile, email and social media.
“Coordinating and executing a truly cross channel advertising campaign is a challenge for most advertisers, but with the integration of video into our unified platform, we make it even easier for brands to buy and scale campaigns." said Kim Reed Perell, CEO of Adconion Direct. “We deliver cross-channel, multi-touchpoint solutions for our clients across display, social media, email and mobile and now, video. Accessing the same user across each channel brings efficiencies, added insights and scale. Buying them all through one platform simplifies the process and drives better performance for advertisers.”
Adconion Direct leverages insights from each channel to build a better profile of users, and then targets users in the right channel at the right time with right message. Their exclusive first-party data, cross channel insights, proprietary technology and buying expertise identify the most valuable audience for a brand in real-time and delivers quality results by reaching them when and where it is most impactful. This is especially important since consumers are accessing content on multiple devices which makes the need for an advertiser to be able to target seamlessly across those devices a necessity, not a luxury.
The company’s video product will focus on delivering verified audiences and brand engagement, and will add to the multi-screen advertising experience that is optimized to qualified audiences. The result for brand advertisers and agency partners is more effective targeting and a reduction of waste on ads delivered outside the key target audience.
Adconion Direct is filling a critical gap in the digital advertising marketplace: providing advertising “performance at scale”. The company is able to leverage years of expertise focused on performance and advertiser metrics that drive awareness thru to sales for brands, while providing them access to reach, technology and relevant data necessary for success in today’s marketing landscape.
“The clients who have already embraced our unique capabilities, now with the addition of video to our platform, have seen terrific results,” said Peter Davies, Senior Vice President of Sales & Marketing. “Providing an integrated ad platform coupled with cross channel audience data and insights allow our clients to reach target audiences across screens efficiently and effectively. In today’s cluttered and fragmented world for marketers, the impact of that simply can’t be understated or undervalued.”
About Adconion Direct
Adconion Direct is a global provider of cross channel digital advertising solutions, delivering performance at scale for advertisers across display, video, mobile, email and social channels. The cross channel platform is powered by an end-to-end proprietary technology solution, and audience profiling engine that tracks and analyzes billions of audience events monthly. By combining exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, Adconion Direct is able to deliver quality results across multiple channels and devices.
VP, Sprouse Marketing Group