Home descriptions that use the term "move-in ready" sell close to 12 percent faster than homes whose descriptions that don't use the phrase.
Chicago, IL (PRWEB) February 04, 2013
The age of technology has affected almost every industry in the United States, including the housing market. The Federal Savings Bank sees that Americans are now able to sell their homes online without going through a lot of the issues that come with having potential buyers visit the house.
Certain phrases in the description of the home can make a significant difference in the interest level of first-time homebuyers. One phrase that is often used in the description of a home is "move-in ready."
Using the phrase "move-in ready" could attract more buyers because it implies that repairs that the potential owners thought they might have to make have already been done. According to a recently released study from the Wall Street Journal, home descriptions that use the term "move-in ready" sell close to 12 percent faster than homes whose descriptions that don't use the phrase.
Another term that could help sell a home more quickly is "affordable." Homeowners should be careful to use the word "affordable" as opposed to saying the home is cheap, since cheap holds a negative connotation. If the home is perfect for a young family that is just starting out, homeowners should make this clear, as it could attract those who are planning on building a family in the next several years.
Phrases to avoid
While there are phrases that could attract more attention from potential homeowners, there are also phrases that have been known to repel buyers, such as "must sell."
In addition to turning potential buyers off from purchasing the home, the phrase also shows that the homeowner is desperate and would possibly take a much lower offer than what they originally planned.
Using the term "fixer-upper" could also be detrimental to successfully taking a home off the market. "Fixer-upper" is a term to avoid on a home since it could cost more to have renovated than purchasing a home that already has repairs done.
Redfin recently released the result of a survey that showed homeowners believe now is a great time to sell a home, with 81 percent of respondents reporting they thought prices would rise in the next 12 months.