Cavalier Estates, LLC Releases New Video Details Secrets to Marketing a Tampa Bay Rental Property

Tampa property management company reveals the secrets behind marketing a property.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

Matthew Fonk, Tampa Property Manager

Landlords and Tenants should work together for long term relationships.

Tampa, FL (PRWEB) February 07, 2013

Lifting the curtain on techniques real estate experts have used for decades, Matt Fonk of Cavalier Estates says in a new video that starting with a simple plan that emphasizes presentation and promotion can dramatically cut the time a Tampa area rental property is on the market.

“Before the property is on the market, make sure it looks and smell clean,” Fonk says. Once you have ensured the electricity and the water are turned on, Fonk recommends keeping the property cool in the summer and warm in the winter.

“When someone walks through it, you want them to get the feeling that it’s clean and fresh. If it’s cold out, the heat should be on,” says Fonk, an expert in the Tampa area rental property market. “In Florida, a house can get damp and musty if the air is not on. We like to keep it set at 79 or 85 degrees, then knock it down when a showing is scheduled.”

With most potential tenants starting their search for a home online, Fonk suggests using every available marketing outlet to get a Tampa area rental property in front of as many people as possible. HotPads, Craigslist Florida Rentals, FreeRentalSite.com are among some of the most frequently used sites by those looking for a home in the Tampa area rental property market. Realtors can also use the MLS to get the word out on a Tampa area rental property.

Watermarking photos with a phone number or a company name also helps avoid scammers who might want to copy photos and use it for their own nefarious purposes. It also ensures potential tenants know who is posting the ad.

While the web is a great tool for getting the word out on a Tampa area rental property, a good old-fashioned sign in the window also works wonders. A sign with a phone number and company name – make sure it’s visible – let’s anyone in the area know a property is available and helps spread word-of-mouth promotion among neighbors who may also know of potential tenants.

Cavalier Estates typically posts signs that include a phone number where potential tenants can hear a detailed description of the property including the number of rooms, square footage as well as amenities. The company also includes information about other properties the company has on the market.

“At the end of the message, leave your cell number or another way for them to get in touch with you directly,” Fonk suggests. “A lot of tenants want to know what the rent is and how much of a deposit is required before they see the house. If it’s out of their price range, they won’t waste your time.”
Finally, Fonk discourages chasing tenants.

“This only makes you look desperate to get your property rented. Let the tenants come to you. Make them jump through a few hoops so you’re sure they’re right for you keeping you out of the Tampa eviction line.”

For more information about techniques on showing a property or other questions, contact Cavalier Estates online or call 813-200-8774.