OneCommand Announces Partnership with Castrol

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OneCommand and Castrol partner to offer consumers an enhanced service experience.

OneCommand (, the leading Customer Marketing & Loyalty Automation Platform™ for auto dealers, announced today a partnership with Castrol, a company synonymous with premium quality, high performance, and leading-edge technology in lubrication. Together, OneCommand and Castrol will provide dealers with two turn-key communications solutions, Castrol ServiceConnect and Castrol OneConnect, which are proven to increase owner loyalty and repeat purchases while lowering marketing costs.

The newly announced programs will only be available to new car dealers utilizing Castrol oil in their Service Departments. Through this partnership, OneCommand’s solutions and technology will help increase the adoption, utilization, and awareness of Castrol products by educating consumers about the many benefits of using high quality lubricants in their vehicles while also driving brand awareness for the participating new car dealer.

“The team at OneCommand is excited about the opportunity to partner with Castrol and extend our solutions and services to their dealers. We strive to develop programs that fit the unique goals of our clients, and this new program is no different; with Castrol specific messaging and imagery, OneCommand is dedicated to growing Castrol’s client base,” said Jeff Hart, President and CEO at OneCommand.

Dealers who enroll in one of the Castrol programs will see increased service visit frequency from their customers, which ultimately will lead to increased service revenue and owner loyalty. By utilizing OneCommand’s technology, enrolled dealers will be able to lower their marketing budget while delivering consistent, professional, timely communications to their customers.

“This is an exciting time in the automotive industry. The market is rebounding, manufacturers are producing new products lines, and in-car technology is making huge breakthroughs,” said Matt DiPaulo, OEM Trade Marketing Manager at Castrol. “The goals for our new car dealers are simple, increase revenue, pour rate, and owner loyalty. We feel that with a solution like OneCommand’s Customer Marketing and Loyalty Automation Platform™ we can meet and exceed these goals.”

Castrol ServiceConnect and Castrol OneConnect will hit the market at this year’s NADA Convention and Expo, the automotive industry event of the year. If you are a dealer currently utilizing Castrol oil and would like to learn more, please contact us today at 877.99.COMMAND or sales(at)onecommand(dot)com.

About OneCommand (
OneCommand is the industry leader in deploying leading-edge communications technology proven to increase responses, drive traffic, and lower marketing costs. OneCommand provides a Customer Marketing and Loyalty Automation Platform™, which is designed to drive customer loyalty in the auto industry. For more than a decade, OneCommand’s proven platform of voice, email, text, direct mail, and social communications have been delivering results that are targeted, turnkey, and trigger-based. Every day, OneCommand delivers more than 1,000,000 personalized messages on behalf of its 4,000 clients throughout North America. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon for delivering consistent results in their Sales and Service Departments.

About Castrol (
BP Lubricants USA Inc. markets premium lubricants and business–building programs directly to independent lube operators, service providers, new car dealers, and leading retailers. Our leadership brands include Castrol® GTX® — a premium conventional motor oil; Castrol® GTX® High Mileage™ – a premium synthetic blend designed for vehicles with more than 75,000 miles; the Castrol® EDGE ® line of advanced full-synthetic super premium motor oils that offer unsurpassed strength and performance; as well as our range of commercial transport lubricants.

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Kristen Williams
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