Setauket, N.Y. (PRWEB) February 08, 2013
On February 8, the Muscular Development Store responds to a recent article published by NutraIngredients-USA regarding the future of the sports nutrition industry.
Sports nutrition is a booming industry, and according to an article from NutraIngredients-USA, it is expected to continue thriving in the coming years. However, the article adds that there is not much room for expansion in terms of new product categories.
Basically, there will be new ingredients, but no new products. The past decade has seen a huge surge in growth in sports nutrition products, especially considering the fact that it didn’t even exist as a field a dozen years ago, and all the possible products are already out in the market.
Some experts do believe that there are other opportunities in the sports nutrition industry, such as product refinement. New flavors, for example, could be a big thing to hit shelves in the coming years. The article explains that pre- and post-workout products have been on the upswing in recent years and more companies might follow suit, tailoring their products to provide energy or recovery.
According to the article, experts believe that we may soon see more companies embracing the concept of performing studies on their own products. This will not only provide marketing opportunities for companies, but it can also help them to develop new methods to improve their products.
Brian Turner, a representative for the Muscular Development Store, responds to the article. “Refinement of products has always been a big deal in the sports nutrition industry,” Turner explains. “Gaspari Nutrition is a good example of a company that is constantly improving their products to give people better results.”
Turner adds that another opportunity to grow may lie in combining specific workouts with nutritional supplements. For example, instead of just taking something to help with “strength training” as a general term, we may see more products that are geared toward specific weight-training exercises.
A good fitness regimen must be augmented with proper nutrition. At the Muscular Development Store, we offer products to enhance your workout and maximize the fitness benefits of your routine. We negotiate the lowest possible prices from manufacturers, and are proud to offer bestselling, brand-name sports nutrition products well below the suggested retail price.