Tiburon, CA (PRWEB) February 06, 2013
ANYI LU spring/summer 2013 collection is currently available in-store and online retailers including http://www.nordstrom.com, http://www.bloomingdales.com, http://www.neimanmarcus.com as well as many fine independent boutiques throughout North America. The inspiration for the collection, says the designer of her eponymous eight-year old label, is the laid-back, upscale, easy-chic vibe of the seaside town of Sausalito.
"Sausalito epitomizes exactly what the ANYI LU brand is all about - effortless, everyday luxury," says Anyi. "The mood of this collection is vibrant, joyful and relaxed. The focus is on easy-to-wear silhouettes and modern materials: graphic and textural patterns, and bold hues of red, orange and green. The collection aims to provide styles that blend seamlessly into a woman's wardrobe. Styles that they will reach for over and over again," added Anyi. The spring/summer 2013 collection can be seen in its entirety on the newly designed ANYI LU website (http://www.anyilu.com).
The ANYI LU fall 2013 collection will debut at the Fashion Footwear Association of New York (FFaNY), February 5-7, in the ANYI LU showroom at the NY London Hotel, 151 West 54th Street. The collection will also be showcased in Las Vegas at FN Platform-MAGIC at the Las Vegas Convention Center, February 19-21.
"Utilitarian Chic is the inspiration for my Fall/Winter 2013 collection. Designed with a less-is-more philosophy, the styles are both sophisticated and practical. I focused my attention on the finer details, creating modern, minimal designs which, appeal to confident women who don't need the reassurance of wearing a big label," stated designer, Anyi Lu.
Anyi's background as a chemical engineer continues to be crucial to the success of ANYI LU. The fall 2013 collection will feature high tech innovation designed in each style, including: Extra Lite - an expanded material that is super light, flexible and cushioned; Super Sacchetto Construction - used to cover a wedge heel completely with no seams for a super smooth, streamlined look with no compromise on flexibility; and Vibram Rubber - high-performance, lightweight rubber compound that is the highest market standard for comfort and flexibility.
About ANYI LU, International:
Designer Anyi Lu launched her eponymous company in 2005 shortly after her sister's wedding; finding a beautiful shoe the bride could wear all day was nearly impossible. At that moment, the idea for ANYI LU was born. The company, based in Tiburon, CA, has a patent-pending shoe construction to achieve superior fit, support and flexibility. Nearly eight years after her first collection was introduced, Anyi is truly a visionary in women's footwear.
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