One of the first things small- and medium-sized businesses can do to improve their search results on LinkedIn is to fill out their profile in its entirety.
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Toronto, ON (PRWEB) February 06, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, reports that with more than 200 million profiles, it’s becoming more difficult for companies to turn up on internal LinkedIn searches. As a result, Numero Uno Web Solutions recently announced its top tips for increasing profile views on LinkedIn.
“When it comes to networking and brand exposure, it’s all about who you know—and most importantly, who knows about you. As the world’s biggest professional networking site, LinkedIn has become one of the most important online networking, marketing, and communication tools a small- or medium-sized business can embrace,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions.
As the Numero Uno Web Solutions experts explain, just as other social media sites and search engines use internal algorithms, LinkedIn uses algorithms that reward certain profiles over others. As a result, small- and medium-sized businesses that optimize their accounts according to LinkedIn’s preferences can more easily find clients, get greater exposure, and increase brand awareness.
“One of the first things small- and medium-sized businesses can do to improve their search results on LinkedIn is to fill out their profile in its entirety. Filling out every single section gives LinkedIn more opportunities to identify what the business does and what it’s about,” says Reuter. “LinkedIn is also more apt to give completed profiles more preference over partially finished ones.”
Similar to a web URL (address), it’s important for a company to claim its brand’s name, note the SEO experts. While the immediate SEO benefits of a personalized URL may be less significant, connecting a LinkedIn profile to the name of a business makes it easier for the brand to get discovered.
Content will always be the most important aspect of any social media profile. To maximize a profile’s potential, Numero Uno Web Solutions recommends including keywords related to the business. Businesses should think about what clients or employers would insert in the LinkedIn search bar and focus on those keywords.
“It should be no surprise to learn that LinkedIn rewards profiles with larger networks. Joining and participating in relevant groups can help expand your profile’s visibility and enhance SEO,” adds Reuter. “Connect with past coworkers, clients, e-mail contacts, and connections on other social networking sites. In an effort to increase profile activity, join as many groups as possible.”
“With an ever-growing number of content offerings available, including LinkedIn, Facebook, Twitter, and Pinterest, picking the right marketing avenue can be a challenge,” Reuter concludes. “An expanded presence on a social media site like LinkedIn can help businesses to significantly increase brand awareness, establish a professional network, educate visitors, differentiate their brand, stand out, and to rank higher on search engine results pages.”
To learn more about Numero Uno Web Solutions visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).