Akron, OH (PRWEB) February 07, 2013
Ways nonprofits can mine big data to predict donor response and develop more successful fundraising campaigns is outlined in a new white paper available for free download and authored by IDMI, a national leader in data driven solutions.
The white paper offers an in-depth look at the use of data mining and analysis to benefit philanthropic organizations seeking to gain an edge among today’s highly sophisticated, dollar-conscious and technology savvy donors.
“Big data is a strategic wave that nonprofits must choose to ride, as delivery mechanism and response opportunities continue to grow and expand along with technology,” said Paul Noonan, President of IDMI. “Organizations need to remember that just a few years ago social media and email wasn’t even a part of their campaign strategy, and there’s no foreseeing what new appeal and response avenues might unfold in the coming years.”
Knowing where and how to identify the information they need among millions – or trillions - of bits of data on potential, past and faithful donors can be revolutionary for nonprofits, said Noonan. Big data provides them with concrete tools to boost acquisition, retention and lifetime value.
Some highlights of the paper include:
- The use of big data to identify real-time donor behavior as well as past behavior
- The five ways in which big data can create value
- How the predictive powers of big data are being utilized across for-profit and non-profit organizations
International Data Management (IDMI) has been providing full-service data driven solutions to the non-profit community since 1994. Headquartered in Akron, Ohio, with offices in Washington, Amsterdam and London, IDMI has worked with and supported the database management initiatives of some of the largest fundraising organizations in the country, helping them to pursue their mission and achieve their fundraising goals. IDMI builds powerful and cost effective data-driven programs with an unrelenting passion for personalized service. More information is available online at http://www.idmi.com or by calling (330) 869-8500.