Minneapolis, MN (PRWEB) February 07, 2013
New Home Sales Coach, Rick Storlie, is releasing two information-packed resources for home builders and remodelers based on Web Marketing Automation. The tools stem from Storlie’s presentations on WMA, which drew hundreds of attendees at the 2013 International Builder Show last month in Las Vegas.
Storlie says Web Marketing Automation represents a paradigm shift for the future of home builder marketing. "The builders who attended were absolutely amazed at how Web Marketing Automation can be integrated into their website. The automation allows them to do more with less and the data collected is essential for making more sales,” he says.
The first tool is an e-book resource guide, which contains slides from the seminars along with notes and links to supporting materials on the topic of new home marketing. It will explain the value of creating a niche category for your business, tapping into an invisible market by understanding the influence of women, capturing leads from your website, and using web analytics to track leads. It will also detail the sales activities every builder should be focusing on, along with three key metrics needed for managing the sales process. The e-book can be downloaded from the New Home Sales Coach website.
The second resource is a three-part webinar series beginning Thursday Feb. 21st. It will demonstrate how to set up an online sales counselor process, how to integrate Web Marketing Automation and how to increase website lead generation. Get a peek at some of the webinar topics by going to http://www.nhsalescoach.com/best-practices.
Storlie says, "If you look at how Amazon.com has changed the retail industry by making brick and mortar locations not essential; Web Marketing Automation is doing the same thing for home builders and remodelers. You don't need a model home or high traffic retail location anymore. Today, builders using this system are taking market share from competitors, just like Amazon.com is eating away at Best Buy, Wal-Mart and Target.”
About New Home Sales Coach: New Home Sales Coach is the builder’s ultimate resource for increasing sales, margins and internet leads. It also offers tips on sales techniques and management, as well as new home sales and remodeling sales strategies. To find out what New Home Sales Coach can do for you, visit nhsalescoach.com.