Palo Alto, CA (PRWEB) February 07, 2013
Today Customer Success Summit producer, Totango, announced the speaker lineup and the rundown of the March 14th event about how to build a customer centric enterprise.
“The amount of interest this event has sparked just goes to prove that there’s definitely a shift in focus from customer acquisition to retention and building stronger relationships with them. Now businesses are looking for the answers on how to become more customer centric. We are excited about the high caliber speakers and ideas that will help kickstart the changes needed to transform their organization and customer facing processes.” -- Guy Nirpaz, Totango CEO
**Morning: Customer Centric Crash Course (9am - 1pm)
The Customer Centric Enterprise - Guy Nirpaz, CEO Totango
Why and how to map your customer journey - Ken Rutsky, President KJR Associates
Building the customer success management team - Mikael Blaisdell, The Customer Success Management Forum
Customer lifecycle marketing done right - Atri Chatterjee, CMO Act-On Software
Build better relationships with your customers - Adrian McDermott, SVP Product Development Zendesk
Retooling sales for customer success - Jacco van der Kooij, author “The Future of Sales is Now”
Increasing self-service adoption - Jason Salzman, Sales Leader WalkMe
**Afternoon: Case studies and roundtable discussions (2pm - 5pm)
Case study presentations: Short 10-minute case studies, followed by roundtable discussions on the topic.
“How to compensate for customer success” - Jeremy Malander, Head Customer Success Bluejeans
"Renewals and upselling in real life" - Patrick Donnelly, VP Sales Marketo
“Customer success in a zero touch business” - Harpreet Singh, Sr. Director Product Management Cloudbees
Parties interested in presenting case studies at the 2013 Customer Success Summit can contact Dominique at dlevin(at)totango(dot)com for more information.