Simon’s Fashion Valley Adds New Amenity for Families: An Outdoor Play Area

With an annual visitor count that exceeds that of the San Diego Zoo, Sea World and the San Diego Padres combined, Fashion Valley is a huge regional draw for families. When the shopping center decided to add a custom soft play area for children, they hired PLAYTIME, LLC.

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Soft playground equipment

Fashion Valley recently opened a fully customized, themed soft playground for children.

Our goal was to provide our families with a place where they could take a break, enjoy San Diego’s gorgeous weather, and then head out and enjoy more of what Fashion Valley has to offer. It’s worked amazingly well.

San Diego, CA (PRWEB) February 11, 2013

Located in sunny San Diego, Fashion Valley is the region’s biggest attraction. In fact, according to Francine Miley, Director of Marketing and Business Development, Fashion Valley’s visitor count exceeds that of the San Diego Zoo, Sea World and the San Diego Padres baseball team combined. Therefore, when Simon decided to renovate the 1.7 million square feet of shopping space, it made sense to add a soft playground. Miley looked to PLAYTIME, LLC to create something special.

“We have over 20 million visitors a year and many of them are families, so that’s a lot of children,” says Miley.

Owned by Simon Property Group, Fashion Valley asked PLAYTIME to create a custom, outdoor play area with an underwater theme. PLAYTIME is the global provider of unique, interactive, healthy play areas and playground equipment for indoor, outdoor and water play.

“This is an outdoor center, so our play area has foamy, fun floors, an orca, an octopus and all kinds of aquatic sea creatures,” says Miley.

Perhaps best of all, the soft play area is sponsored by Geppetto’s Toys, a beloved local toy store with eight California locations. Geppetto’s specializes in toys that inspire creative play for the entire family.

“Geppettos’ is a traditional, classic toy store,” says Miley. “They carry hand-crafted, educational toys. They are the perfect sponsor for Fashion Valley’s play area.”

David O’Niones, PLAYTIME’s Vice President of Sales, agrees, adding, “This is just about the most perfect sponsorship I can imagine. A toy store with a mission to provide positive, educational, enriching play experiences for children; PLAYTIME, where we create gorgeous, bigger-than-life creative playgrounds for children, all at Fashion Valley, one of the most luxurious and popular retail centers in America.”

Employees of the toy store even visit the play area on a regular basis to demonstrate and test new toys with the children.

“Our goal was to provide our families with a place where they could take a break, enjoy San Diego’s gorgeous weather, and then head out and enjoy more of what Fashion Valley has to offer,” says Miley. “It’s worked amazingly well.”

PLAYTIME’s themed soft play areas drive traffic and enhance customers' brands. Thousands of families experience PLAYTIME every day at shopping centers, restaurants, airports, stadiums, childcare, healthcare centers, fitness centers, churches, resorts, recreation centers, water parks and museums – any place that kids play.


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