Fashion.me, Brazil’s Largest Social Fashion Network, Holds U.S. Launch on The Runway at Mercedes-Benz Fashion Week

Fashion.me is one of three startups selected to launch on Thursday, February 14, during The Decoded Fashion Forum at Mercedes-Benz Fashion Week.

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Fashion.me Founder Flavio Pripas presents the new mobile app in U.S. Launch at Mercedes-Benz Fashion Week.

Fashion.me is the biggest fashion startup in Brazil and allows users to follow trends, products, and style icons in real time, while uploading favorite items and combining them into editorial-worthy looks.

New York, NY (PRWEB) February 08, 2013

Fashion.me, Brazil’s largest fashion startup, hosted its U.S. launch on the runway at Mercedes-Benz Fashion Week on Thursday, February 14. The social style network gained 4 million unique visitors in Brazil in 2012, and is arriving to the U.S marked with a new mobile app, presented during the Decoded Fashion Forum.

Fashion.me is the biggest fashion startup in Brazil and allows users to follow trends, products, and style icons in real time, while uploading favorite items and combining them into editorial-worthy looks. The network, backed by Intel Capital, enters the U.S. with 4 million users representing one of the most prominent startup and fashion markets. Fashion.me is one of three startups that will launch during The Decoded Fashion Forum & Hackathon Finale, the first tech event to ever be hosted on a runway.

"There are a lot of fashion tools on the Internet but when we started Fashion.me, there wasn’t one that exclusively fostered conversations and relationships in the fashion industry. With the success Fashion.me has seen in Brazil, we decided to expand our platform and bring it to the U.S. market," says CEO and Co-Founder Flavio Pripas.

"Fashion influencers produce a variety of content on different platforms. Fashion.me serves as a visual content aggregator, displaying all of your work while attracting additional followers in the U.S. and abroad."

Pripas founded Fashion.me together with Renato Steinberg, both of whom were named among the “most creative business people in 2012” by Fast Company Magazine.

“Being part of Mercedes-Benz Fashion Week is a fantastic opportunity to showcase the power of the Fashion.Me experience and the high engagement levels of our community,” said Pripas.

Fashion.me was awarded Best Design at the Brazil Startup Awards in 2012 and is currently available in English and Portuguese. Its headquarters are in Sao Paulo and in New York City.