DealerRater® Polk NADA Press Conference Reveals Auto Dealership Online Star Ratings Influence Vehicle Sales; Announces 2013 Dealer of Year Winners

DealerRater and Polk will host a press conference at the 2013 NADA & ATD Convention and Expo in Orlando, Florida, on February 10th at 1:00 pm, to provide an industry-wide update highlighting the correlation between dealership online star ratings and vehicle sales.

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Orlando, FL (PRWEB) February 09, 2013

DealerRater, the world’s premier car dealer review web site, will host a press conference at the 2013 NADA & ATD Convention and Expo in Orlando, Florida, on February 10th at 1:00 pm, to provide an industry-wide update highlighting the correlation between dealership online star ratings and vehicle sales and to announce the winners of the 2013 Dealer of the Year Program.

The presentation will be done in association with Polk to unveil results of a DealerRater-Polk study that will provide groundbreaking insight into the quantifiable value of reputation management in the automotive industry. Results will show the direct correlation between dealership online star ratings and increased vehicle sales and also compare the sales performance of DealerRater Certified Dealers to the general market as well as to non-certified dealers.

DealerRater will also unveil the winners of its 2013 Dealer of the Year Award Program. As the premier car dealer review web site, DealerRater will recognize top dealerships throughout the U.S. & Canada for outstanding customer satisfaction based on consumer online reviews posted on DealerRater’s site. Winners will be announced by brand category at the national level; in addition, one overall Dealer of the Year for 2013 will be given highest honors for outranking all other awarded dealerships.

Participants in the press conference will be:

Jamie Oldershaw, Senior Vice President of Operations & Planning, DealerRater
Heather MacKinnon, Vice President of National Accounts, DealerRater
Amy Rosenfield, Director of Marketing, DealerRater
Brad Korner, Vice President of Sales/Client Services Retail and Media, Polk
Dealer of the Year winners

WHERE:      Room W312B of the Orange County Convention Center, Orlando, FL
WHEN:      Sunday, February 10, 2013, at 1:00 p.m.

About Polk:

Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.

About DealerRater:

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 40,000 U.S. and Canadian car dealers, nearly 950,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.

In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,600 dealers are members of the award-winning DealerRater® Certified Dealer Program. DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. For more information, visit http://www.DealerRater.com or call 800-266-9455.


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  • Sara Callahan
    Carter West PR
    7272882159
    Email
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