Toronto, ON (PRWEB) February 09, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its latest top content marketing strategies for increasing brand awareness and getting sites to rank higher on search engine results pages (SERPs).
Search engines, like Google, implement algorithmic updates in an effort to promote high-quality content sites, while penalizing low-quality content web sites it deems to be spamming. The updates place a greater emphasis on original, high-quality, targeted content that links back and to first-rate sites.
“As search engines continue to enhance their algorithm and site indexing formulas, it’s imperative that small- and medium-sized businesses find SEO companies that are at the forefront of web optimization,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “To have a successful online SEO [search engine optimization] and SEM [search engine marketing] campaign, the brand has to reach as many people as possible. That’s why small- and medium-sized businesses need to diversify. Because there is no one-size-fits-all approach to SEO.”
According to the experts at Numero Uno Web Solutions, a successful online campaign develops consistent, high-quality content that effectively communicates the brand to potential customers. This is more difficult than it seems. This is why nearly two-thirds of businesses look for outside help to meet their web marketing needs. And it’s also why it’s important to know when it’s time to outsource to experts.
“Online marketing is also results-oriented. It’s impossible to build a successful online business if the marketing strategies fail to generate sales. That’s why it’s important to define strategic goals and develop a measure for success. If a marketing campaign includes social media but fails to generate sales, it doesn’t really matter how many Facebook ‘likes’ you get,” Iaboni adds.
An online SEO marketing initiative will also track how new content impacts data spikes or dips, say the experts. The most useful and valuable metrics show what aspects of the campaign are the most successful and can help improve focus and accuracy to enhance customer interaction. That’s why it’s important for businesses to review a Google analytic report.
High-quality content may be king when it comes to search engine analytics, but keeping visitors engaged is also important. It’s imperative that content marketing also include web design that is easy to navigate, works well, and looks great across a wide range of devices.
To keep ahead of the ever-evolving world of SEO and SEM, small- and medium-sized businesses need to find an experienced online marketing team, a company that will keep ahead of the development curve and implement the kind of strategy that can take an organization to the next level.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).